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Corporate advertising and cultural elements of the spread of

One is the basic element, also known as the dominant factor. Through its source, information, media, channel, target and feedback, and expand advertising and cultural atmosphere and enhance the overall function of advertising. The other is hidden elements. By emotional factors, psychological factors, time and space environment, cultural background, the authority to further expand awareness of advertising culture.

Ads constitute elements of the dominant culture of the new source is the release of information sources, that is, the advertisers, it is necessary to advertise the information society organizations or individuals in modern society, the economy is the main companies and enterprises. Dominant factor in the information refers to the advertisers to promote consumer goods, services, ideas or public relations. Dominant factor in the media, refers to the preservation of records and information advertising and then reproduce its advertising message carrier. Information inseparable from the media and advertising, leaving the media, advertising information does not exist, there would be no advertising of the exchange and dissemination of information. Dominant factor in the channel, means of information transmission channels, channels. Different advertising message can choose among different advertising media. If the ad is a text-type information, you can choose to print media; is the audio-visual information such as advertising, it is necessary to choose the electronic media, and so on. Dominant factor in the audience, the ad refers to the use of information and recipients, that is a specific target ads. Dominant factor in the feedback, is the target ads to accept advertising message responses. In the dissemination process, this is a message back. Disseminators of advertising based on feedback to test the effectiveness of advertising, and on the basis of feedback information to adjust themselves to improve the advertising campaign.

Edit this paragraph advertising design

"Ideas" - idea and eidos, they all come from the verb idein (to see), the original meaning refers to "see things" that shape the soul to see it escape. The initial meaning - from perceptual knowledge is very rich in meaning, it is an abstract concept can not be expressed. As a result, some scholars advocated the concept of Translation "with" good reason. It is one of the basic provisions of "a special category of the nature of the show," goes beyond the individual things on the outside and as part of its existence is based. Modern meaning - the concept has been gradually abstract, but to narrow the meaning of different levels of development.

Advertising design - in accordance with the original understanding is clearly on the design of advertisements, "What is the" specific description of the ideal size of the different height of the length of distinction, which itself is eternal.

Edit this paragraph of the main forms of advertising

Through newspapers, radio, television, movies, road signs, window, printed matter, such as neon lights or in the form of media in the territory of the People's Republic of Kanbo, set up, put up ads. Including:

1. the use of newspapers, periodicals, books, directories, and other advertising;
2. the use of radio, television, film, video, slides, and other advertising;
3. the use of streets, squares, airports, stations, terminals and so on the space of a building or road signs, neon lights, electronic signs, windows, light boxes, walls and so on ad;
4. the use of theaters, sports venues (Museum), cultural centers, exhibition halls, hotels, restaurants, playgrounds, places such as shopping malls and outside the establishment, the placement of advertisements;
5. the use of vehicles, ships, transport aircraft, such as setting, drawing, the placement of advertisements; (Vi) various types of advertising mail through the post office goods; (Vii) the use of gifts in-kind advertising;
6. use of the Internet Email, BANNER, such as advertising, a marketing database call center, a database marketing
7. the use of short message (sms), MMS advertising, a marketing database (Xi) the use of the media and other forms of Kanbo, set up, put up ads.

Advertising methods of investigation

1. Individual access law Individual visit is to consult the individual survey of the views of the ad business-to-business advertising, as well as any suggestion of a way. General is to identify in advance the family or individual samples, advertising investigators to bring a sample ad or video recording, in accordance with pre-designed survey has put forth a detailed record of the conversation, at the same time the object of the visit to examine mental activity. Visit them to be good at to create a relaxed atmosphere, try to make the investigation tell the truth, and then to sort out all kinds of views to improve the future work of the ad. After the visit to the survey presented a souvenir or pay a certain compensation.

2. Telephone survey Telephone survey asked over the phone is in the form of sample-to-business advertising and how to advertise. Telephone survey method has the advantage: lower costs, in the short term target of more investigations, the investigation can not be many people who visit the individual; respondents can be heard on the issues raised by the response. The drawback is: because of talk time constraints that have inquired about the content of the complex; not meet directly with the respondents; difficult to get the other side.

3. Reaction reply Reply is in response to the four major media advertising products with samples, coupons and prizes, such as asking respondents were interested in buying demand samples to test consumer reaction in order to investigate the effect of advertising methods. Explore the effect of advertising delivery method, it is necessary to seriously reply to the statistics collated. The reply obtained from the sample, product performance and direct orders manual, quick to reply, shipping; for the content of the ads accused, to make recommendations, and they should be taken seriously, depending on their degree of reasonable improvements one by one. For those who put forward reasonable proposals should be given some prizes to encourage that.

4. Reflect the views of law Reflect the views of consumer groups is invited to evaluate the content of the ads work methods of investigation. This approach is chosen as a certain number of consumer panel evaluation ads work with the content, advertising samples to determine the trade-off. There are two specific ways: one is an ad listed the pieces of manuscript, in turn asked the deputies to the various samples of the contents of the advertisements, evaluation of the merits, scheduled to focus on the views of the original ad, in the order, which determine their Value. Delegates are not interested in the deletion of the sample, the draft amendments to the imperfect, to finalize the launch of the ad script. The other is a proposed two sample ads, a comprehensive review of the jury. Not only to evaluate the merits and demerits of the text, should also pay special attention to images, heading central and whether there is a sentence appeal and persuasive in order to determine the final choice.

5. Memory law Memory is the method to explore what readers read, how much memory to the test method. It goes without saying that if the reader to read a clear memory of what integrity, appeal advertisements that natural ability, if the books can be attracted readers will be able to arouse their interest, stimulate buying behavior. Law is divided into memory and then to confirm the general law, and thinking back to the drum memory tests. (1) reaffirm the law is published in the ad, to provide readers with the latest ads in newspapers and magazines (available at the local post office about the subscribers of newspapers and magazines), asked whether they have read, if read, will further explore the extent of his memory. (2) the idea is to ask to see a recent survey (Reading) any advertising, remember that the number of ad content test method, when asked whether the tips are not published in the ad, based on the survey to answer personal impression. Do not give any clues, as the only back to the idea; provide some clues to memory, known as the auxiliary to the idea. (3) memory test is a drum in the laboratory test conducted by the method of memory drum by a motor, a timing device, a paper activities and a display window components. Test, the written presentation to advertisers in the paper, the motor running, so that the paper on his word and his party from time to time in the show window display. Survey shows that by the window to see some or all of the content of the ads after the presentation, investigators will be able to use the idea to test the survey for the advertising content of the presentation of the degree of memory.

6. Monitoring system Monitoring system is the advertisers, advertising agencies or advertising media companies to consumers, retail experts and organize themselves for their goods, advertising, promotional activities such as monitoring, regular feedback and the formation of a system. If the monitor advertising, from the part of elected representatives of the consumer, to be published on broadcast advertising content to comment, criticized the proposal, regular feedback from them. Advertisers or advertising agencies for these collated statistical analysis, the results of the analysis as to improve the content of the ad or ads based on the methods to form a long-term investigation system. It should be noted that this problem is that those entrusted to monitor on a regular basis to replace those who left the commission against the average consumer's position, and pay only half-heartedly.

7. Program analysis Program analysis, is determined to show ads on television or audio-visual ads were on the program or the response ad, broadcast in the implementation of a pre-test. Analysis shows that in the test were those on both sides of the seat, setting "is" and "negative" button, with the program or change the screen advertising, "is" interesting that, according to the "negative" that boring If in a quandary, not according to the button. Test based on response to changes in the interest of the respondents, drawn interesting response curve (or by computer analysis) in order to test the program or advertising attractive. This approach with a number of mandatory flu, and if the respondents to show attracted by the time the button may be out of step with the programs, resulting in lack of time, the right to the determination of interest in response to a certain resistance.

For the purpose of advertising standards

1. Product advertising
2. Corporate advertising
3. Brand advertising
4. Advertising concept
5. Public Service Ads

To the media as the standard

1. Newspaper ads
2. Magazine ads
3. TV ads
4. Film advertising
5. Internet advertising
6. Ad packaging
7. Radio advertising
8. Poster
9. POP advertising
10. Traffic ad
11. Direct mail advertising
12. With the continuous increase in new media, according to the type of media-based advertising will be more and more.

Classified ads

Since the classification of the different standards, different point of view of the problem, leading to many different types of ads.

The elements of the ad

There are elements of the ads: advertisers, advertising agencies, advertising media, advertising, advertising ideas and techniques, advertising audiences and advertising costs.

Edit this paragraph ad features

Unlike the mass advertising and promotional activities of the main problems:

1. Advertising is a communications tool, is a commodity, from the production of goods or the operating agency (advertisers) to send a group of users and consumers;
2. Need to pay for advertising;
3. Advertisements for the spread of activities with the persuasive;
4. The purpose of advertising is planned, is continuous;
5. Advertising is not only beneficial for advertisers, but it is also good for the target audience, it will enable the users and consumers useful information.

Edit this paragraph the nature of advertising

The nature of the two ads, one of the advertising communication, advertising is advertising the owners to reach an audience of media and techniques, and the other refers to itself the role of advertising is to the benefit of goods sold. Overall, advertising is the public face of a spread; refined the art of the decision of its audience can only be a minority, not the vast majority of people.

Therefore, the success of advertising is to let the public have to accept a culture of advertising, not from the so-called practical arts of high culture. To some extent the effect of the ad determines whether it is not a success. Melatonin ad is successful because of its location in the gift idea of the working class has been very successful, the market share of sales illustrates this point. Could fundamentally, as it did in the ad with the concept of health care products and contact functions, it may lead to short-term success.

Modern advertising industry

With the emergence of large-scale production of capitalism, commodity production of a high degree of development of large-scale exchange market to expand worldwide, fierce market competition, together with the prosperity of science and technology, advertising can use a variety of advanced media and technology transfer and economic information, To promote sales, has become a developed industrial and commercial enterprises, an important marketing tool. However, the ad also appeared in fraud, deception of consumers, therefore, prepared a decree on the establishment of oversight organizations. In 1938 the creation of the International Advertising Association, is an international organization, from more than 70 countries and regions, 2640 individual members and a large number of member companies. After the Second World War, due to further intensify competition and rapid advances in science and technology to promote the rapid development of the advertising industry. TV, VCR, glass screen projection television, printing ink, paper, color printing and copying technology major improvements in a variety of magazines, newspapers large increase in electronic advertising, neon advertising, advertising signs, street advertising, Point of sale advertising, mail advertising and advertising a large number of books so that the modern advertising industry has been unprecedented. Americans, said: "You just pick up a newspaper or magazine, turn on the TV, open e-mail, or even go on the road, then a telephone will be fatigue of the bombing of the ad." 1946-1959 alone, the U.S. advertising industry has been an increase of 2 times during this period of advertising growth rate over the entire national income growth rate, the funds to buy advertising tool has been a marked growth. In the 1970s after the development of faster, according to the statistics, the United States in 1977 on advertising in the cost of up to 37,000,000,000 U.S. dollars, every dollar in sales, about one-third of the money is used for advertising. Currently, the United States registered more than 3,800 advertising companies, 200,000 workers, accounting for one thousandth of the country's population, with a total investment of 15,300,000,000 U.S. dollars, accounting for the advertising industry's first in the world.

Ad reads

With a small ventilation holes allow cold air from the fireplace into the interior of each detachment, so sitting in the ventilation hole before it is a very uncomfortable and dangerous - and especially women, because at home the sit-in to a longer period Often as a result of the above head cold, nasal flow T-ching, Kouyanwaixie, and eventually extend to lower, gums, which is a lot of people in the north speak a lot about good teeth prematurely damaged one of the reasons why. From the above we can see in the ads: Franklin and contemporary writers, like clever ads, emphasizing the use of the proceeds of products, rather than simply to introduce the product.

To 1830, the United States has l200 newspapers, of which 65 are daily. Many or most of the first edition of the newspapers are full-page ad. From the years 1830 -1850 is reported that the times pence, as a penny per copy, low-cost, increase sales, the effectiveness of advertising, have been increased. The prevalence of ads in newspapers, magazine advertisements are also increasing, and the emergence of advertising agencies and advertising companies.

The invention of printing, advertising created a new era

China's Bi Sheng invented the first moveable type operation, the first printing business is during the Northern Song Dynasty (AD 960 in the year-l127) Jinan Liu needle ad shop copperplate, existing in the Shanghai Museum. This is the world has found the earliest printed advertising materials. Printing spread to China from the West, Western advertising has entered a new phase.

In 1473 the first British publisher to a printing many religious propaganda content of the print ads, posters in the streets of London, this is the first print ads in the West than the Northern Song Dynasty China's Liu needle print ad shop late three, four hundred years.

Britain in 1622 Sikeqieer Nicholas Brown and Thomas founded the first English-language newspaper, "Weekly News" (Weekly News) published in London. During the year, a book by advertising. In the 1650 "Congress a few of the proceedings," a column, 12 out of a horse look for the stolen horse notice offering a reward. , In the 1710's and Adi Si Tier in the "Observer" published in the magazine on marketing of tea, coffee, chocolate, books, real estate, medicine auction items, as well as the transfer of items of advertising.

Independent of the United States, in April 24, 1704 founded the first newspaper "newsletter in Boston" (Boston News Letter) published on a recommendation to the advertisers for the newspaper's advertising media. The United States is considered the father of the advertising industry's Benjamin Franklin, founded in 1729, "Pennsylvania Journal," the ad column on the inaugural issue of the first edition of the head of the editorial. Published for the first time that an ad to sell soap. Throughout the colonial era newspapers in the United States, "Pennsylvania Journal," the circulation and advertising volume on top of the list at all. In this paper, we can see that there is often sell the ship, feather products, books, tea and commodities such as advertising. Franklin is a writer ads, advertising manager and a salesman is that he's chosen to write a best-known work advertisers, which are counted as Pennsylvania to the fireplace made by the plant to sell the ads. This fireplace later to be known as the "Franklin stove."

The world's oldest advertising

Advertising is a product of the commodity economy, since the commodity production and exchange, the ad also appeared. The world's oldest advertising is carried out through voice, called oral advertising, also known as selling advertising, which is the most primitive, the simplest form of advertising. As early as the beginning of the slave society of ancient Greece, people selling through the slave trade, livestock, public awareness and call out the rhythmic ads. Ancient Rome was full of street vendors selling the voice. Commercial highly developed in ancient Carthage - the majority of Mediterranean trade zone, the city had to sell many of the famous voice.

Trademark name is also one of the oldest forms of advertising. The store name originated in the ancient city of Pompeii. In ancient Roman Empire, people with name tags to make a circus arena and the performing ads. Trademarks are the symbol of the name, such as ancient Rome, a milk factory on the goat to mark; mule pulling a disc, said bakery; and a child being whipped is a mark used by the school. In medieval Britain, with one arm, said Hui hammer goldsmith workshops; three pigeons and a section that stick spinning factory line. London's first cigar factory in Indiana marked by the ship's mast on board with wood carving.

China is the world's oldest advertising have one of the countries. In the early Western Zhou period, giving rise to a sound advertising. "The Book of Songs" and "Song weeks have blind" has a chapter in the "control prepare Hsiao-ju," the poem, according to Han Zheng Xuan note said: "Shaw, for small bamboo, is now selling Xing who is also blowing." Tang Dynasty Kong Yingda relief also said: "The time of the sale Xing, Chuixiao from table to have." Can be seen when the Western Zhou Dynasty, hawkers sell candies already know how to control Chuixiao voice to attract business.

In ancient China, following audio ads after emerging is "hanging flag" ads. "Han Fei said outside the reserve," said the "Song of wine a comment, or over-very, very customer would like the event for the United States and much of wine, hanging the flag high." This is our first Jiuqi Restaurant and records. Hotel to open in a fixed location, in order to attract customers, dished out the "Jiuqi side, which is to attract customers in the form of advertising. This was in the form of continuous use, such as the Tang Dynasty, Zhang Ji" hanging high Jiuqi Eguchi, "Du Mu there "Water Murayama Jiu Qi Guo Feng" poem. "Outlaws of the Marsh" This is also depicted: "Wu on the road trip a few days ... ... saw in front of a hotel, a move Tiaozhe flag in front of the top five words Writing: 'But the three bowls Kong'. "" Yuan after the Court of Flowers "in" three feet in front of the hotel cloth, over the past look for customers, "not only illustrates the size of the Jiu Qi, also described Jiuqi. Jiuqi In addition, there are a variety of other industries Symbolic forms of advertising. According to the "long room charges," said the "city of man and sell drugs, hanging pot on the market first." Seeds is used as a herbal symbolic signs hanging in the streets or in front of the herbal. The "hanging Flag "and" hanging pot "gives a very eye-catching visual effects, modern as saying that" advertising signs. "

Advertising creative way of thinking

U.S. advertising professor, James Young said, "not only on creativity and inspiration took place, even with inspiration, but also to be the result of thinking." Creativity from the "re-combination of existing elements" and derived from, the creative Genius is not the exclusive products.

Advertising creative way of thinking

U.S. advertising professor, James Young said, "not only on creativity and inspiration took place, even with inspiration, but also to be the result of thinking." Creativity from the "re-combination of existing elements" and derived from, the creative Genius is not the exclusive products.

Advertising creative way of thinking

U.S. advertising professor, James Young said, "not only on creativity and inspiration took place, even with inspiration, but also to be the result of thinking." Creativity from the "re-combination of existing elements" and derived from, the creative Genius is not the exclusive products.

Advertising creative way of thinking

U.S. advertising professor, James Young said, "not only on creativity and inspiration took place, even with inspiration, but also to be the result of thinking." Creativity from the "re-combination of existing elements" and derived from, the creative Genius is not the exclusive products.

Advertising creative process

Advertising creative process can be divided into five stages

1. ready - to collect information on the Institute, under the old experiences, stimulate new ideas, information is divided into five general information on the special, so-called special information means for an advertising campaign and collected relevant information.
2. the incubation period - the collected information to digest chewing, so that the sense of freedom to develop and make binding. Because of all the ideas generated in the chance of a sudden found.
3. Enlightenment - that the majority of psychologists: have the impression that the source of inspiration, so at this stage in the development and awareness of the combined, produce a variety of ideas.
4. verify - to be generated by the creative review of the amendments suggested by the perfection
5. to form a view - to text or graphics to specific creative.

Advertising creative pyramid principle

The development of creative advertising performance of the negotiable, the principle of the pyramid (Pyramid Principle) is particularly effective and very practical. From the pyramid principle, insight into the thinking of the ad designers, to see how the logic of creative development to the limits.

As can be seen from the pyramid structure of the advertising creative is second only to the top of the pyramid. The creative principle of the pyramid, is divided into three levels, is the first level of information (information), it involves a wide range of topics, including internal corporate information, business intelligence, as well as competitive economic environment, and other information. These all-inclusive information only individual statistics, for information purposes only, not general teaching applications, the second level must be carefully analyzed the (analysis). This level involves a wide range of areas still need to use statistics, psychology , As well as economics, sociology and so on, through analysis of the evaluation only after the third level of creative ads appear. Only through these levels as an extension of up to play a creative advertising effectiveness are the driving force is the only ad Tanwuxufa recruit patients.

The original creative advertising

Advertising creative and original principles. Refers to the original principles of the so-called creative advertising can not following the beaten track and stick to conventions, and to have the courage to be good at the unconventional, inventive. Original advertising creative with the greatest intensity of the psychological effect of a breakthrough. The novelty is the introduction of special attention, and its distinctive charm will trigger people's strong interest in the mind of the audience left a deep impression on him. To be a long memory, this series of ads with the psychological process of conveying the psychological ladder.

Creative advertising the effectiveness of the principle. Originality is the first rule of advertising creativity, originality, but not an end. Creative advertising can achieve marketing purposes basically depends on the ads convey the message of efficiency, which is advertising the effectiveness of the principle of creativity, including their understanding and relevance. That is easy to understand and acceptable to a wide audience. In creative advertising, it is necessary to be good at all kinds of information will sign the best combination of elements so that it will have an appropriate degree of novelty and originality. The key is in the "novelty" and "understandable" to find among the most Good point. The relevance of the ad refers to the creative combination of imagery and advertising content of the theme of memory-related links.

What is a creative advertising

With China's sustained and rapid economic growth, the expansion of market competition, escalating competition, companies have begun to enter the war "unwise" war period, the ads from the previous so-called "media war" and "World War II into the" rose to creative advertising competition, " Creative "China's advertising industry has become the most popular word used. "Creative" in English that "creative", it is meant to create, create, cause. "Creative" is understood literally, "to create the image of Italy", from the excavation of this level, the ad is in the range of creative advertising planning and production of advertising performance between the idea of artistic activities. That is, under the theme of the ads, carefully thinking and planning, the use of art tools available to the creative combination of materials to create an image. In short, that is, the theme of the advertising imagery of ideas.

In order to better understand the "creative", it is necessary to ideas, images, image, do you explain the mood.

"Ideas" refers to the idea and the idea of artistic creation, the idea is to work to express ideas and viewpoints, is the core content of the works. In the advertising and creative design ideas that the theme of the ad, which refers to the ads in order to achieve a particular purpose to explain the concept. It is invisible, the concept of things, we must use a certain tangible things can be expressed. Any artistic activities must have two elements: First, the objective thing in itself, is the object of artistic expression; Second, the performance of the image of objective things, it is a means of artistic expression. And the two organically linked to the activities of the idea is innovative. In the course of artistic expression, the choice of image is very important, because it is the transmission of objective information on the symbols of things. On the one hand, compared to reflect the performance was the essential character of things, on the other hand, the public must be able to understand and accept. At the same time, the image of novelty was also important. Creative advertising campaign, creators have tried to find the appropriate image of the arts to express the theme of the ad ideas to choose the image of the arts, if unsuccessful, will not be able to convey the idea through to stimulate regrets and persuasion into consumers.

In line with the thinking of the creators of the ads can be used to the performance characteristics of the goods and services of an objective image, used in its non-performance of a particular form of representation when called. The general appearance of ads should be more familiar with the audience, but the best is in real life has been defined in general, be able to arouse a common objective of the association's image.

In people's minds the idea after the formation of the creators feelings, emotional experience and understanding of the role of infiltration into the subjective feelings and emotions of certain means, after a certain line of thinking, exaggerated, condensed, distorted and deformed, they formed into images. Once the image into the image they have specific and subjective meaning of the color image of objective things and creators of ideas, and reflect the extent is different, can lead to its audience the feeling of images is also different. Using images reflect the objective of the things is the degree of style and mood. Images can also reach the state. Artistic works of art is a measure of the quality of command.

Advertising Design

Ads designed to convey the visual arts as a design, its value lies in the product's functional characteristics of the carrier through a certain way into the visual elements to make it more directly in the face of consumers.

The concept of advertising

As the name suggests advertising is widely reported and the mean! Ads to a particular need for the adoption of certain forms of media, and consumption of certain expenses, and widely open to the public awareness of the means of transmission of information.

The term advertising, as far as research is a foreign language. First of all, it stems from the Latin advertere, which means its attention to the induction. Middle English period (about 1300-1475 AD), into a Advertise, derived its meaning "a person to make note of something" or "something other people notice, to cause others to the attention of." 17 until the end of the century, the United Kingdom to begin large-scale commercial activities. At this time, the word ads will be widely used and popular. At this point the "ad" has been not just an ad, which refers to a series of advertising campaigns. The concept of static-term AdverA tise, has been given to the modern sense, into "Advertising".

There are ads on the broad and narrow, broad advertising, including advertising non-economic and economic ad. Non-economic means advertising is not for profit of advertising, such as government departments, social institutions and even individuals of all kinds of notice, notice, statement, and so on. Advertising only in the narrow sense of economic advertising, also known as commercials, refers to the profit for the purpose of advertising, usually commodity producers, operators and consumers to communicate an important means of information, business or occupation of the market, to promote their products and provide services An important form.

In China, the commercials have not yet reached the peak, there is already a great bubbles and irrational behavior; as mature consumers, industry norms, will go a rational enterprise, it will naturally fall, will be the opening of the general model Mainstream; At the same time, ads will gradually rise and maturity, can not avoid the challenge. Enterprise spokesman for the opening of the image, there may be a variety of purposes, especially when the "sub-string effect" and the prevailing wind up years. The author of the image according to the spokesman for "accurate marketing," summed up the theoretical point of view and found that the modern image of the spokesman of the basic characteristics of the market, with brand advertising to convey the unique, distinct personalities that make products with the goal to establish a consumer group, the smooth Consumer access to the life and vision, to communicate with the deep soul, and to establish some kind of impression on the minds of their status and enable the brand to become a significant added value with the code. Through the media that he must resort to the spread of vector or target audience, in order to brand in established markets like clouds and create personalized brand image. He or brand through the creation of a unique personality who speak the image to the target audience with a distinctive brand personality and confidence; or film star and social celebrity endorsement ads very friendly, so that the brand product of the rapid consumption of the target group to buy the imposition of Impact; or fictional character through the interpretation of the brand narrative to convey the brand philosophy and values, the target audience to win recognition; comic or cartoon-style image of the animal advocacy, to shape the lovely and lively, refreshing brand image, the people of Xiangshiyixiao Lenovo brand and have a good impression. His endorsement is not equal to that image of the enterprise's image, so that his popularity does not mean that the product can be a star. Enterprises with their supervision and it is very important. They should also be the responsibility of self-consciousness, the true integration of the corporate culture, the real intention to promote the concept interpretation of the product will become widely reported and the meaning.

Technical Requirements for Banners and Logos

Banner ads should be criterion World Wide Web banner size (468 x 60 pixels). Acceptable formats are .gif and .jpg. Maximum size is 25K.To upload your banner - you more common login with your email and password (Choose Upgrade my listing from the drop down). If you do not know your password -- you can select "Look up Password" from the login screen and it will be sent to you through email. After logging fashionable - scroll fine-tune to the table entry labeled "Banner" -- choose the browse button and a popup will allow you to choose the file from your hard drive. When found, click the Upload button. This returns you to the Upgrade screen with the file away cite in the seemly box. Choose the expiration option from the drop down menu. Next, dog advance Member and you will live brought to a screen with an option to pay. Fall into place the Hyperlink labeled "Click Here to salary net" to pay on our secure servers. Logos should be 100 x one C pixels. They will be rescaled 100 pixels in width proportionally if not uploaded inwards this size. Acceptable formats are .gif and .jpg. Maximum size is 12K .To upload your logo - you moldiness log on with your email and password (Choose climb up fancy that listing from the drop down). If you do not know your password -- you can select "Look up Password" from the login screen door and it will be posted to you through email. After logging in - scroll dispirited rap to the coif all over launching pronounced "Logo" -- select the crop butt and a popup testament leave you to choose the file from your hard drive. When found, click the Upload button. This returns you to the Upgrade screen with the file name in the proper box. Choose the expiry option from the deteriorate down square menu. Next, click conjure Member and you testament equal brought to a screen with an option to remuneration. Pawl the hyperlink tagged "Click Here to Pay Online" to pay on our secure servers.

Banner and Logo Requirements

Your login information is your netmail utter and the password that you designated while you signed awake for the MI Business Directory.

First, go to Member Login. To take advantage of our upgrade options, login utilising "elevate by Jove listing". You are not charged for editing your listing, but Top of the Category, dual Categories, Logos and Banners require payment. To exchange your primary coil info, (name and address, phone, etc.. ) please log in and choose "Edit My Information". Editing your information is self-explanatory.To upgrade your listing, choose "upgrade" and detailed educational activity* will appear.