tag:blogger.com,1999:blog-49531377416441133882024-03-08T04:55:51.147-08:00logo advertisementlogohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.comBlogger61125tag:blogger.com,1999:blog-4953137741644113388.post-19255357764796672382009-01-12T02:28:00.000-08:002009-01-12T02:30:18.529-08:00I-chi for the Chinese advertising industry<h1>I-chi for the Chinese advertising industry</h1>
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Be unwise for the Chinese advertising industry, for the Chinese people of all the real mastermind, advertising people to be advertising.
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Brand planning, marketing planning for enterprises is one of the most valuable investment, it enables enterprises to very little input will generate substantial returns:
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1, fewer detours, pay less tuition, brand growth through the fast lane;
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2, faster development of the market;
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3, integrated use of marketing resources to enable the same access to a greater return on investment: Let 100 things that look like 200 yuan, so that one million input has played five million results.
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4, scientific and standardized brand management, brand's long-term stability so that development.
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In short, compared with the millions of the market at every turn into market opportunities, as well as immeasurable costs, advisory planning input is the most valuable input.
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Creative industries in the United Kingdom has become second only to the financial services industry's second largest industry, from the closure of the population of view, it is the first and largest industry.
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In China, business, creative industries is also becoming a hot market resources, because: all successful enterprises are using advertising, consulting, corporate planning, such as creative forces to build strong brands. Whether such a world, the most expensive Coca-Cola brands, Haier have the most expensive Chinese brands, Mengniu such a dark horse brand, there are many outstanding performance of the famous brands, regional brands, well behind the brand, there are professional planning creative team to provide them with professional services.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com1tag:blogger.com,1999:blog-4953137741644113388.post-80700322598404959832009-01-12T02:26:00.000-08:002009-01-12T02:28:51.807-08:00Creative Economy marketing revolution era -3<h1>Creative Economy marketing revolution era -3</h1>
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Hunan Satellite TV's creative integrated marketing model is composed of three parts, namely, creativity is the fundamental process of integration, collaboration is the soul. </p><p>
Creativity is the television media industry, the foundation of this, television media industry is the essence of the creative industries. From the industrial point of view, the creative industries are the cultural values and business value of synchronization, which means that the creative industries, business practices need more intervention. From the audience perspective, the current show younger viewers, personalized, knowledge-based features, personalized lead to market the "debris" and the popularization of knowledge lead to creativity and richness. Enterprises from the customer, the customer enterprises the commercial value of creative products have a better understanding, but also the realization of creative resources providers. From the industrial chain related enterprises (new media, etc.), the related enterprises from the industry a high degree of creative products to enhance the commercial value of knowledge, and their realization is also an important provider of creative resources. Creativity and drive to connect all stakeholders in integrated marketing platform to build innovative and creative ideas throughout the production, processing and creative, innovative product marketing, creative derivative products as well as the extension of the whole process. </p><p>
Integration is the process is to deal with the audience, the customer business, the key to the new media pressure. Through the integration of the TV media owners body can be the audience, the customer business, new media marketing into the main body together to create innovative integrated marketing platform to enlarge the creative resources and reduce the creative achievement of resistance. On this platform, the audience: "mass entertainment of the public," the civilian route, people's livelihood and create a harmonious style of the audience (the pro-and, participation, stickiness, loyalty, acceptance of the high); customer business: become a strategic partner, a simple ad variations into a two-way integrated marketing communication; new media: television and new media cooperation, interaction and integration of a common platform to become creative. </p><p>
Interactive collaboration is the soul. TV media interaction with the audience, viewers can improve satisfaction ratings and viewing duration, and businesses can better meet the needs of interactive advertiser's corporate marketing needs, improve the effectiveness of television advertising input-output; through and including the network of new media in affiliated enterprises within the interactive industry cooperation and competition can join the cake bigger market and realize the interests of individual enterprises and industries to enhance the overall interest of the ecosystem of the amplification, the promotion of regional GDP and employment growth. Creative integrated marketing at the same time balancing the audience, business and social interests of the Tripartite. </p><p>
Summed up the characteristics of integrated marketing ideas are as follows:
1. Creative to win - every aspect of creative Forever demanding fresh, seize the eye ... ... </p><p>
2. Multi-main involved - co-operation of all parties needs are met, there is no loser is equivalent to each have a subjective consciousness ... ...
3. Means integration - program means a means of diversification and diversification of corporate marketing intersection again ... ... </p><p>
4. Sustainability - such as Mengniu music-based entertainment marketing, Qingdao Beer-based sports marketing and entertainment, all while continuing to ... ...
5. To deepen and extend - the influence of programs and activities derived for enterprises to continue to use ... ... </p><p>
Collective leadership is the steering wheel, "four-wheel-drive" creative integrated marketing system is the wheels, creativity is the engine, integrated television, viewers, customers enterprise, cooperation and other new media resources for fuel; Hunan Satellite TV's "Happy" is loaded with television locomotive The audience, customer businesses, cooperative enterprises and products to a happy happy to drive the fast lane of a harmonious society. </p><p>
Hunan Satellite TV's creative integrated marketing to the television media industry has brought disruptive changes in the success of Hunan Satellite TV is China's creative fruits of economic prosperity. Starting from the creative economy can not only read thoroughly the phenomenon of Hunan Satellite TV, but also ideas that China has accumulated successful experience in economic development. </p><p>
Hunan Satellite TV's creative integrated marketing model, taking into account the television media, the audience, the customer business and the interests of society is most consistent with the nature of television product innovation marketing mode, is also in the creative economy features of the times of the television media industry marketing. Through all-round integration of the audience, advertisers and even the new multi-media resources can be shared to build the audience to produce high-performance program, and be able to produce good economic results, the realization of the audience, advertisers, television and other stakeholders win-win situation.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-53891064517290742942009-01-12T02:24:00.000-08:002009-01-12T02:26:36.311-08:00Creative Economy marketing revolution era -2<h1>Creative Economy marketing revolution era -2</h1>
<p>Creative marketing integrated enterprise together. Renhe medicine wisdom is that it is using the Hunan Satellite TV that currently China's most powerful media and entertainment platform, not only for its main product has done a strong publicity, and cleverly integrated into the entrepreneurial spirit which, in the program hit the At the same time so that the value of their corporate culture has also been recognized. Renhe Pharmaceutical also use its own sales channels, the advertising agencies, media, as well as cooperation in their own Web site and network partners to promote faster M program, which will be the dissemination of propaganda in a timely manner into a product sales, and the media in the enterprise integration At the same time, completed a marketing program creativity and enterprise to complete the integration of cultural products. </p><p>
Renhe Pharmaceutical's flagship product, "Lu drops shining" through "Renhe shiny new anchor" strong communication, quickly move from a local brands among the list of national brands, reputation and the reputation of unprecedented increase in product sales reached an unprecedented momentum.</p><p>
And hide and projection in the "shiny new anchor" outside the ring is Renhe Pharmaceutical advocated by the "brilliant spirit", that is: individuality, innovation, courage and self-confidence, beyond, dedication, optimism, harmony, and adhere to such and so on, which is the "shiny new anchor" This draft shows embodied the spirit of cultural connotations. This program has attracted 150,000 people of all ages had applied to take part, with more than 20 million viewers irons, Ren Hui, and the name and advocated the value of corporate culture also spread to thousands of households. </p><p>
For a time when the plight of Chinese medicine enterprises, the value of creativity lies in integrated marketing, enterprise through innovative programs of entertainment and the audience interaction, so that consumers become the protagonist of entertainment so that they can be found in the interactive entertainment previously did not have the pleasure and try to and, in virtually the enterprise's brand and products with profound knowledge, and new products have had a strong interest in using. </p><p>
For many well-known pharmaceutical enterprises, the only place of old ones, a surprise move in order to break through bottlenecks in the enterprise, the media, consumers "win-win-win." Following the "Renhe shiny new anchor", the Renhe Pharmaceutical joint Hunan Satellite TV's "Happy male" entertainment factor will be the introduction of pharmaceutical marketing, completely changed the outlook of pharmaceutical marketing, Hunan Satellite TV in Renhe help the rapid development of Chinese medicine also played a pharmaceutical industry marketing revolutionary role.
(3) together with the creative integration of social resources to do marketing. Hunan Satellite TV to use their own in the media industry's influence and creative ability, in a happy male programs and behind the scene to create one of the entertainment events, and as press releases, social attention of a news event, and even formed a social phenomenon, Let the whole society together at the same time concerned about the program and accept naturally concerned about the Renhe Pharmaceutical products, not propaganda, increasingly publicity, the successful integration of the social resources together to do marketing.
Creative integrated marketing theory debut </p><p>
Hunan Satellite TV "Happy male" Marketing's success is based on the integration of creative success, all this can not be separated from the creative economy era background. </p><p>
"How big is the heart, the stage will have much." Creative Economy is a new economy, it invisible to the production of enterprise-based products, is the world's economic development among the most active part. It is based on people's creativity, the cultural and economic integration in a creative manner with unlimited potential for development, represent the advanced productive forces forward direction of the economy. State Council Development Research Center Information Center pointed out that the founding director of meters, the economy and society is experiencing a new transformation - from an industrial economy to the creative economy era of the times, and the creative industries have become the new economy, the new engine. "Creative" was finally developed into an independent economy. Creative industries in many countries has not only become a new economic growth point, and other industries to become the "Thruster", led the overall economic development.
Marketing followed the pace in the development of the times, but the marketing theory is still using the traditional structured sociological research study on the framework, in a large framework, to participate in market activities in all elements of the classification of the various elements and elements of the relationship between the start . In this structure, decision-making buyers and sellers are starting from their own interests, the party could not escape the initiative, the traditional pattern of the passive side, the total transaction taste with some reluctance. In the increasingly fierce competition in the market segments, the marketing has become exceptionally difficult. Marketing has become so easy that every marketers dream, the creative economy to prepare for the realization of this dream conditions. We envisage in the marketing system, if the object of marketing products and services, including consumers embodiment of multi-party creativity, product innovation has become the carrier of the marketing of innovative products will become consumers, contains all thing. Marketing will be a matter of course, is no longer difficult. </p><p>
Hunan Satellite TV creative integrated marketing success is not only a cultural phenomenon, but also an economic phenomenon, especially in line with the characteristics of the creative economy. In China's vigorous advocacy and to encourage innovation, industrial upgrading and cultural background, we will be more willing to "Hunan Satellite TV phenomenon" as the focus of the creative economy to study the case. Fan has been appointed with the world's "father of the creative economy", British scholar, Professor John Hawkins exchanged views. Hawkins believes that the creative economy of China's economic development will become the next hot spot, but the lack of world-class case, Hunan Satellite TV's development model and what has been achieved, it is worth to be the focus of research and extension. After discussion that the two men, Hunan Satellite TV's marketing model in the following aspects of the creative economy full of key features:
1. The spirit of consumption: the concept of creative economy can be said to be creative products and creative relationship between supply and demand; from the supply of creative look at the core of the economy is to satisfy people's spiritual needs (cultural consumption). </p><p>
2. Consumption experience: from the demand to see the creative economy, its consumers will pay more attention to consumer experience.
3. Have a value of innovation: Personal Innovation is the main source of value.
4. Attention to personal creation: to encourage individuals to actively participate in creative interaction, through the completion of large-scale collaborative approach to creativity, in order to achieve value.
5. The new exchange: innovative consumer products rely on the multi-party transactions to achieve. </p><p>
Creative economy has changed the traditional pattern of commodity exchange, and promote a marketing model, and the marketing model in turn, lead the creative economy has entered into a non-conventional development on the fast lane, subversion against the industry current development model.
Hunan Satellite TV as a means of analysis can be drawn: From the supply perspective, Hunan Satellite TV to the theme of happy entertainment programs to meet the different levels of the spiritual needs of the audience, the majority of the audience and co-operation of all parties to actively participate in programs is a typical large-scale collaboration; demand of view, participatory audience consumption is an immersive experience; from the transactions, the television viewers, customers and other business partners formed a typical multi-trading platform, "Hunan Satellite TV phenomenon" is a typical phenomenon of the creative economy. Perspective on the nature of phenomena, we found that Hunan Satellite TV is able to high ground in the creative economy dance so exciting because of its original creative integrated marketing system. </p><p>
Hunan Satellite TV's innovative model of integrated marketing is the most innovative products in line with the nature of television marketing mode, through all-round integration of the audience, advertisers and even the new multi-media resources, to build a creative integrated marketing platform, in this platform, we can efficiently produce welcomed by the audience programs, and be able to produce good economic results, the realization of the audience, advertisers, television and other relevant stakeholders in a win-win situation.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-88530036919285065232009-01-12T02:21:00.000-08:002009-01-12T02:24:54.953-08:00Creative Economy marketing revolution era -1<h1>Creative Economy marketing revolution era -1</h1>
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Hunan Satellite TV program to enlarge its creative expertise to handle creative for the successful integration of television internal, customer business, and the general audience channels and resources, completed a magnificent creative integrated marketing revolution. (This article published in the "sales and marketing," Marketing in 2008 version of 12) </p><p>
Since the beginning of the 20th century since the birth of marketing theory, marketing theory and practice with the socio-economic development and ever-changing, showing a distinct characteristics of the times. Carnegie - Mellon University of Florida professor from one country to promote economic growth, the world's economic and social development in the agricultural economy into the era of the industrial economy era, the service economy era, the creative economy four times during the . In his view, the "Creative Age" (Creative Age) has arrived.
Creative economy in the era of marketing what is it? Is the most extreme "marketing era has died, is now the creative era." Creative economy will really be the Terminator marketing it? Creative Economy will bring about what kind of marketing change? </p><p>
Integrated Marketing of confusion
The history of the birth of marketing theory is not long, really great importance to marketing by the companies is the era of television media ads. However, the advertising campaign is not an isolated activity, each of its activities with the sales promotion and public relations activities, enterprises have begun to rely more on a combination of the overall marketing activities to develop new markets, from the dependence on advertising alone, also declared the era of integrated marketing.
Integrated marketing theory is the beginning of 1997, before and after the introduction of our country, and in some large enterprises have been combined with the practical application of the Chinese market, the Chinese business sector, the business advisory sector, the advertising industry are very profound impact.
Integrated Marketing is a business strategy from the inside out, based on in order to integrate internal and external resources as a means to the consumer as the focus and the reorganization of corporate behavior. It can be said that it is a business apply to all information and internal communication management system, the dissemination and communication as much as possible to their potential customers and consumers, as well as other groups, such as some public employees, legislators, businessmen, media and PR companies, financial organizations to maintain a good positive relationship. However, there are also integrated marketing inadequacies:
First, integration means and narrow in scope, affect the overall marketing effect. Integrated Marketing integration refers to the integration of internal and external corporate promotional resources, using a variety of marketing methods to maximize the spread of influence, and its essence is still an extension of advertising and expanded, can not really achieve the marketing and internal management, market development, product quality overall business functions such as enterprise integration, which is not a complete integration, can help to some extent, advertising turnaround, but still can not be regarded as the true sense of the marketing revolution. </p><p>
Second, the lack of integration means. Whether it is the internal variety of marketing functions and the integration of resources, or business integration of external social resources, requires a handle to the different functions of internal and social resources of all kinds of organic integration, operational synergies can be achieved in a total of Integrated Marketing win and enlarge corporate marketing effectiveness. However, the existing integrated marketing theory has not pointed out that the Integrated Marketing to handle what is important, since the entire integrated marketing can not. </p><p>
Creativity to make integrated marketing dream come true
Business practice is the marketing theory the most reliable sources, in order to solve the lack of integrated marketing grasps the confusion, we may as well from the enterprise's marketing practice in search for clues. A search under, Hunan Satellite TV "Renhe shining" Marketing to the case to the author Emmanuel is a source of inspiration. Hunan Satellite TV program to enlarge its creative expertise to handle creative for the successful integration of television internal, customer business, and the general audience channels and resources, completed a magnificent creative integrated marketing revolution. </p><p>
"Happy Men" (formerly known as "super male") is Hunan TV in 2007 launched a grand large "reality show" activities programs, and the world famous "Super Girls" with a "Super Series", is a whole collection of Hunan Radio, Film and Television Group resources to focus on creating a "brand" - "China Entertainment TV shows the first card." </p><p>
1. Media creative marketing revolution triggered medicine
Large-scale advertising the "Harbin Pharmaceutical model", in today's demanding market environment, has already passed their prime, replaced by "entertainment marketing" led by a group of new marketing tactics. </p><p>
The end of 2005, a "shining storm" to Hunan Satellite TV as the main carrier in the country quickly set off a brand crisis, which is one billion yuan, following Harbin Pharmaceutical ads carpet bombing operations, another high-profile in the pharmaceutical sector staged a marketing myth, but this time used in the pharmaceutical industry is rarely used in entertainment marketing practices. Pharmaceutical products of mass marketing of entertainment, which both for the pharmaceutical industry itself or the marketing sector, is a fresh topic.
2. Pharmaceutical enterprises marketing bottlenecks encountered
In 2005, the white-hot competition in the industry, market diversification, marketing tools and skilled, and industry policy of strict norms, one after another when the problem before us one after another, the whole of China has always been as a leader in the marketing environment The pharmaceutical industry had to re-examine, from the traditional community-based promotion, publicity hype, soft advertising and conference marketing, marketing services by separating it from other industries to find inspiration for marketing characteristics. </p><p>
With the "Super Girls" in the country's hit, Zhang Yun containing the words "acid is my sweet" Let Mengniu milk acid spread across to the old-fashioned and out wandering volatile pharmaceutical enterprises have raised a big "wake up": the new "entertainment marketing" idea began to Renhe Pharmaceutical led by a group of pharmaceutical companies flash. First of all, the Kyoto Om "national PUB singer contest" activities for this new marketing new model of medicine played a prelude, and Renhe Pharmaceutical Group's "Renhe shiny new anchor" pharmaceutical enterprises will be entertainment marketing push to a climax. </p><p>
3. Creative integrated marketing achievements trump card products
Like "Super Girl" accomplishments "Mengniu milk acid", the "fast men" were successful "Renhe shining", the focus is different: the former to achieve a product "from 500000000-2500000000 sales miracle", while the latter is to create an open market is not only drops the forefront of big shot, "shining light" of the brand. </p><p>
(1) creative marketing to work together to integrate the audience. In "Happy Men" program, Hunan Satellite TV to promote the program to a wider audience participation and input to the program, chose the road signs, newspapers, television, network carriers, such as programs on at the same time, through spokesmen, gifts and other forms so that a more well-known programs, it can be said, "Happy male" is not only a model of interactive marketing is also a model of integrated marketing. And its true success lies in the use of integrated marketing of a variety of means, to achieve the program's interaction with the audience and enhance the participation of the audience passion, led the audience in the process of programming and development. In the course of programs, from time to time out of the audience for a player to a vote and spent a huge amount of funds, then the interactive effect of integrated marketing enormous.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com1tag:blogger.com,1999:blog-4953137741644113388.post-52703544873503817922008-11-03T16:23:00.000-08:002008-11-03T16:25:18.595-08:00Internet advertising terms<h1>Internet advertising terms</h1>
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CPA (Cost-per-Action): the cost of each operation, that is, each visitor to the Web advertising the action taken charge of the pricing model. For users of the definition of special operations, including the formation of a transaction, a registered user, or click on an ad network, and so on. </p>
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CPC (Cost-per-click): cost-per-click. According to the ad was clicked on the number of charges. Key words such as advertising in general this pricing model.
CPM (Cost per Thousand Impressions): cost per thousand impressions. Display ads per Article 1000 (impression). CPM is the most commonly used one of the online advertising pricing model. </p>
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CPO (Cost-per-Order): also known as Cost-per-Transaction, that is, under the orders of each /-per-transaction fees. </p>
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PPC (Pay-per-Click): click on ads is based on the information or e-mail users to pay for an ad network pricing model. </p>
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PPL (Pay-per-Lead): According to the network every time the ads have paid to guide the pricing model. For example, advertisers for the ads visitors click on to complete a form on-line advertising service provider to pay. This model often used for membership-based network marketing model for the development of the Union Web site commission model. </p>
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PPS (Pay-per-Sale): According to the ad networks created by the direct sales and a pay-pricing model. </p>
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CPTM (Cost per Targeted Thousand Impressions): After positioning of users (such as demographic information based on location) of the cost-thousand impression. CPTM and the CPM is the difference between, CPM is the impression that all users, but only after CPTM positioning the impression that the number of users. </p>
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SP (Sales Promotion): supermarket sales promotions, including a variety of short-term stimulus tool to stimulate more rapid or a large number of customers in the store to buy merchandise. If the provision of promotional ads in the stores to buy goods is the reason, sales promotions are provided to stimulate the purchase.
POP (Point of Purchase Advertising): intended to store advertising, point of sale advertising, is the place to buy goods, retail shops around the entrance, as well as internal space for the setting up of commodity advertising. </p>
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DM (Direct mail): distributed to a customer's goods Express ads alone, usually open from 8 or 16 open advertising of the entire paper from the printing of color negative, the city of supermarket sales is an important way. DM can be effective through the introduction of new products, and attract new customers and improve traffic, to increase their turnover to increase gross profit margins.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com1tag:blogger.com,1999:blog-4953137741644113388.post-74762801219988624292008-11-03T16:22:00.000-08:002008-11-03T16:23:41.122-08:00Editor of the online advertising broker paragraph<h1>Editor of the online advertising broker paragraph</h1>
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Internet advertising brokers is that owners and advertisers to meet the diverse needs of the media networks, to promote advertising transactions at the same time, to help advertisers on the network media to do the most accurate and effective advertising. And on behalf of advertisers and media networks and access to the signing of the contract in accordance with the law commission set up by brokers and individuals. </p>
<p>"Broker" is a professional. In general, is the agent for the others to promote commodity trading, commission and the contract entered into the contract when the contract to act as an intermediary for the commission to enter into a contract to provide the information, opportunity, or anonymous transactions on behalf of clients With the contract signed the contract in accordance with the law and access to the commission established by the brokerage organizations and individuals.
E-advertising network that is advertising, through the dissemination of electronic information services to the consumer ads. However, the largest network of media properties is that it's interactive, information dissemination is not a one-way transmission and two-way communication. China's advertising business had net advertising network is defined as: the spread on the Internet, published advertisements in the form of its advertising, the charging system is characterized by advertising in areas such as traditional forms of advertising (mainly newspapers, magazines, television and radio) are very The major difference.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com1tag:blogger.com,1999:blog-4953137741644113388.post-88590123393565594242008-11-03T16:18:00.000-08:002008-11-03T16:22:37.602-08:00The main forms of online advertising<h1>The main forms of online advertising</h1>
<h2> Net pieces of advertising (including Banner, Button, Banner, the vertical side, huge, and so on) </h2>
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Network ad rate is based on GIF, JPG, Flash format, such as the establishment of the image file, the page orientation for most of the performance of ad content, while the use of languages such as Java to produce interactive, such as the Shockwave plug-in tools to enhance the performance of Force. </p>
<h2>text link ads </h2>
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Text link ads based on a line of text as an ad, click to enter the appropriate page ad. This is a minimum of interference on the viewers, but it is more effective forms of online advertising. Sometimes, the simplest form of advertising is the best effect. </p>
<h2>e-mail ads </h2>
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E-mail with targeted ads (unless you deliberately junk), low-cost feature of advertising and content restrictions. In particular targeted features, it can be specific to a particular individual to send ads for other online advertising methods yet. </p>
<h2> sponsorship </h2>
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Ad-sponsored diverse than the traditional ad network to give advertisers more options. </p>
<h2>with a combination of advertising content</h2>
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The combination of advertising and content can be described as advertisement-sponsored a from the surface, they seem more like the contents of web pages rather than advertising. In traditional print media, such ads are a clear marker that this is advertising, and in the pages are usually no clear boundaries. </p>
<h2> advertising spots (pop-up ads) </h2>
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Visitors sign in at the request of the page when forced to insert a page ads or pop-up ad windows. They are somewhat similar to TV commercials are interrupted normal programming to play, forced to watch. There are all kinds of advertising spots-size, full-screen also has a small window, and the degree of interaction is different from static to dynamic all have. Viewers can not close the window to see advertising (TV ads can not do), but they have no signs of the emergence, and certainly will be viewers to see. </p>
<h2>Rich Media </h2>
<p>
Generally refers to the use of browser plug-ins or other scripting language, Java language, such as the preparation of complex visual effects and interactive advertising network function. These effects of the use of the effectiveness on the one hand, depends on the site of the server-side setting, on the other hand, depends on visitors can view the browser. In general, RichMedia performance can be more exciting content of the ads. </p>
<h2>and other new ad </h2>
<p>
Video advertising, road shows ads, Free to Be huge advertising page ads, ads, and so congratulations. </p>
<h2>calls paid ads </h2>
<p>
China is the jingle bell SEO Marketing Center (SEO Service Center) and Chinese search engine optimization Institute of Marketing (SEO Research Institute) jointly launched a Web ad, jingle bell that calls paid advertising network www.dinglingling.net To achieve the planned free of charge, free of charge to display and click on free of charge and only received an effective customer telephone charges only.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-30967108537795256352008-11-03T16:17:00.002-08:002008-11-03T16:18:34.544-08:00Chinese Internet ad Shi development<h1>Chinese Internet ad Shi development</h1>
<p>
China's first commercial network ads appear in March 1997, the site is spread Chinabyte, the performance of ads in the form of 468 × 60 pixels animated banner ad. Intel and IBM is the first on the Internet to advertise advertisers. China's advertising network until early 1999 to slightly scale. After years of development, online advertising industry has been slowly through the baptism of several mature.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-89798453683468025322008-11-03T16:17:00.001-08:002008-11-03T16:17:45.789-08:00Internet advertising of origin<h1>Internet advertising of origin</h1>
<p>
Trace to its source, advertising network originated in the United States. October 14, 1994, a well-known U.S. magazine Wired launched a Web version of the Hotwired, began its home page, such as AT & T customers in 14 ad Banner. This is the Internet ad marks a milestone.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-60945763302292825002008-11-03T16:14:00.000-08:002008-11-03T16:17:03.077-08:00What is network ad?<h1>What is network ad?</h1>
<p>
In short, online advertising is done on the network's advertising.
Use of the site's banner ads, text links, multimedia approach, the Internet or published in the publication of advertisements, the network delivered to Internet users a high-tech advertising works. </p><p>
With the four major traditional media (newspapers, magazines, television, radio) advertising, and recently has been the favored outdoor advertising, advertising networks have unique advantages, the implementation of modern marketing is an important part of the media strategy. Internet advertising is a brand new media, the fastest results are satisfactory, the expansion of small and medium enterprises, large installed a good way for a wide range of international business even more so.
At present, the network's advertising market is growing at an alarming rate, the effectiveness of online advertising more and more important. As a result the advertising industry and even the Internet that will go beyond the signs, the four major traditional media (television, radio, newspapers, magazines), the fifth-largest media. So many world-class advertising agencies have set up a dedicated "media networks division," to open up a huge market for online advertising.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-9268719515332338332008-10-28T06:50:00.000-07:002008-10-30T08:17:31.815-07:00Logo advertisement firendly links<h1>Logo advertisement firendly links</h1>
<ul>
<li>60 select directory,submite and email confirm</li>
<li>58<a href="http://www.1abc.org">1Abc Directory</a></li>
<li>56 submite and email confirm</li>
<li>55 select one directory and submit without any conditions</li>
<li>52<a href="http://www.urlchief.com/">no link</a></li>
<li>51<a href="http://www.miriblack.com/">no link</a></li>
<li>50<a href="http://redirect.alexa.com/redirect?vipabout.com/directory">no link</a></li>
<li>47<a href="http://www.submitweblinks.com">no link</a></li>
<li>46<a href="http://www.submit-url.org">Submit URL Directory - Suggest URL - Sublime Directory</a></li>
<li>45<a href="http://www.submiturl.in/directory/">Submit URL Directory</a></li>
<li>44<a href="http://www.submit2dir.info" id="R9EE778">on link</a></li>
<li>43<a href="http://www.smartdir.info" id="RB1ADEF">Smart Web Directory</a></li>
<li>39<a href="http://www.pr3plus.com">no link</a></li>
<li>38<a href="http://www.pblake.com" id="R77627">no link</a></li>
<li>36<a href="http://www.opendirectorys.com/">Open Directory - URL Web Directory</a></li>
<li>35<a href="http://www.mercury-directory.info">Mercury worldwide business directory</a></li>
<li>34<a href="http://www.londovor.com">no link</a></li>
<li>32<a href="http://www.linkedout.info" id="RE2E8A6">no link</a></li>
<li>31<a href="http://www.theshoppings.com">no link</a></li>
<li>29<a href="http://www.webtrafficgenie.com" id="R0">WebTrafficGenie.com</a></li>
<li>28<a href="http://www.investmentdir.com" id="R5A9938">Investment Directory</a></li>
<li>27<a href="http://www.greatdir.info" id="RDD8F88">no link</a></li>
<li>25<a href="http://www.freesubmitdirectory.info" id="RDF0D72">Free Submit Directory - Human Edited General Web Directory</a></li>
<li>18<a href="http://www.findsome.info" id="RFDD525">no link</a></li>
<li>17<a href="http://www.dir2u.com"><img src="http://www.dir2u.com/images/dir2u-com.png"></a></li>
<li>16<a href="http://www.1topdirectory.com" id="R93309F">One Top Directory</a></li>
<li>15<a href="http://www.inwebdirectory.com" id="RAE5AEC">Internet Web Directory</a></li>
<li>13<a href="http://www.dirsubmission.net/">no link</a></li>
<li>12<a href="http://www.alistdirectory.com">A List Directory</a></li>
<li>11<a href="http://domain-link-exchange.com/">Domain Link Exchange</a></li>
<li>10<a href="http://www.dir-submission.com" id="RC32C97">no link</a></li>
<li>9<a href="http://www.maxxfusion.com/">Affordable Shopping</a></li>
<li>4<a href="http://www.findsome.info" id="RED0374">no link</a></li>
<li>3<a href="http://www.cheapdirectory.net" id="RC50646">no link</a></li>
<li>4<a href="http://www.eastdirectory.net">Free East Web Directory</a></li>
<li>1<a href="http://www.freebiecreditreport.com">Free Credit Report</a></li>
</ul>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com5tag:blogger.com,1999:blog-4953137741644113388.post-34791381045083954582008-10-25T00:22:00.000-07:002008-10-25T00:23:23.613-07:00Corporate advertising and cultural elements of the spread of<h1>Corporate advertising and cultural elements of the spread of</h1>
<p>
One is the basic element, also known as the dominant factor. Through its source, information, media, channel, target and feedback, and expand advertising and cultural atmosphere and enhance the overall function of advertising. The other is hidden elements. By emotional factors, psychological factors, time and space environment, cultural background, the authority to further expand awareness of advertising culture. </p><p>
Ads constitute elements of the dominant culture of the new source is the release of information sources, that is, the advertisers, it is necessary to advertise the information society organizations or individuals in modern society, the economy is the main companies and enterprises. Dominant factor in the information refers to the advertisers to promote consumer goods, services, ideas or public relations. Dominant factor in the media, refers to the preservation of records and information advertising and then reproduce its advertising message carrier. Information inseparable from the media and advertising, leaving the media, advertising information does not exist, there would be no advertising of the exchange and dissemination of information. Dominant factor in the channel, means of information transmission channels, channels. Different advertising message can choose among different advertising media. If the ad is a text-type information, you can choose to print media; is the audio-visual information such as advertising, it is necessary to choose the electronic media, and so on. Dominant factor in the audience, the ad refers to the use of information and recipients, that is a specific target ads. Dominant factor in the feedback, is the target ads to accept advertising message responses. In the dissemination process, this is a message back. Disseminators of advertising based on feedback to test the effectiveness of advertising, and on the basis of feedback information to adjust themselves to improve the advertising campaign.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-7036912059844363712008-10-25T00:21:00.000-07:002008-10-25T00:22:30.041-07:00Edit this paragraph advertising design<h1>Edit this paragraph advertising design</h1>
<p>
"Ideas" - idea and eidos, they all come from the verb idein (to see), the original meaning refers to "see things" that shape the soul to see it escape.
The initial meaning - from perceptual knowledge is very rich in meaning, it is an abstract concept can not be expressed. As a result, some scholars advocated the concept of Translation "with" good reason. It is one of the basic provisions of "a special category of the nature of the show," goes beyond the individual things on the outside and as part of its existence is based. Modern meaning - the concept has been gradually abstract, but to narrow the meaning of different levels of development. </p><p>
Advertising design - in accordance with the original understanding is clearly on the design of advertisements, "What is the" specific description of the ideal size of the different height of the length of distinction, which itself is eternal.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-51545550511311158732008-10-25T00:19:00.000-07:002008-10-25T00:21:33.628-07:00Edit this paragraph of the main forms of advertising<h1>Edit this paragraph of the main forms of advertising</h1>
<p>
Through newspapers, radio, television, movies, road signs, window, printed matter, such as neon lights or in the form of media in the territory of the People's Republic of Kanbo, set up, put up ads. Including: </p>
<ol>
<li> the use of newspapers, periodicals, books, directories, and other advertising; </li>
<li> the use of radio, television, film, video, slides, and other advertising; </li>
<li> the use of streets, squares, airports, stations, terminals and so on the space of a building or road signs, neon lights, electronic signs, windows, light boxes, walls and so on ad; </li>
<li> the use of theaters, sports venues (Museum), cultural centers, exhibition halls, hotels, restaurants, playgrounds, places such as shopping malls and outside the establishment, the placement of advertisements; </li>
<li> the use of vehicles, ships, transport aircraft, such as setting, drawing, the placement of advertisements;
(Vi) various types of advertising mail through the post office goods;
(Vii) the use of gifts in-kind advertising; </li>
<li> use of the Internet Email, BANNER, such as advertising, a marketing database
call center, a database marketing </li>
<li> the use of short message (sms), MMS advertising, a marketing database
(Xi) the use of the media and other forms of Kanbo, set up, put up ads.</li>
</ol>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-57653328923858112542008-10-25T00:17:00.000-07:002008-10-25T00:18:59.726-07:00Advertising methods of investigation<h1>Advertising methods of investigation</h1>
<p>
1. Individual access law
Individual visit is to consult the individual survey of the views of the ad business-to-business advertising, as well as any suggestion of a way. General is to identify in advance the family or individual samples, advertising investigators to bring a sample ad or video recording, in accordance with pre-designed survey has put forth a detailed record of the conversation, at the same time the object of the visit to examine mental activity. Visit them to be good at to create a relaxed atmosphere, try to make the investigation tell the truth, and then to sort out all kinds of views to improve the future work of the ad. After the visit to the survey presented a souvenir or pay a certain compensation. </p><p>
2. Telephone survey
Telephone survey asked over the phone is in the form of sample-to-business advertising and how to advertise. Telephone survey method has the advantage: lower costs, in the short term target of more investigations, the investigation can not be many people who visit the individual; respondents can be heard on the issues raised by the response. The drawback is: because of talk time constraints that have inquired about the content of the complex; not meet directly with the respondents; difficult to get the other side. </p><p>
3. Reaction reply
Reply is in response to the four major media advertising products with samples, coupons and prizes, such as asking respondents were interested in buying demand samples to test consumer reaction in order to investigate the effect of advertising methods.
Explore the effect of advertising delivery method, it is necessary to seriously reply to the statistics collated. The reply obtained from the sample, product performance and direct orders manual, quick to reply, shipping; for the content of the ads accused, to make recommendations, and they should be taken seriously, depending on their degree of reasonable improvements one by one. For those who put forward reasonable proposals should be given some prizes to encourage that. </p><p>
4. Reflect the views of law
Reflect the views of consumer groups is invited to evaluate the content of the ads work methods of investigation. This approach is chosen as a certain number of consumer panel evaluation ads work with the content, advertising samples to determine the trade-off. There are two specific ways: one is an ad listed the pieces of manuscript, in turn asked the deputies to the various samples of the contents of the advertisements, evaluation of the merits, scheduled to focus on the views of the original ad, in the order, which determine their Value. Delegates are not interested in the deletion of the sample, the draft amendments to the imperfect, to finalize the launch of the ad script. The other is a proposed two sample ads, a comprehensive review of the jury. Not only to evaluate the merits and demerits of the text, should also pay special attention to images, heading central and whether there is a sentence appeal and persuasive in order to determine the final choice. </p><p>
5. Memory law
Memory is the method to explore what readers read, how much memory to the test method. It goes without saying that if the reader to read a clear memory of what integrity, appeal advertisements that natural ability, if the books can be attracted readers will be able to arouse their interest, stimulate buying behavior. Law is divided into memory and then to confirm the general law, and thinking back to the drum memory tests.
(1) reaffirm the law is published in the ad, to provide readers with the latest ads in newspapers and magazines (available at the local post office about the subscribers of newspapers and magazines), asked whether they have read, if read, will further explore the extent of his memory.
(2) the idea is to ask to see a recent survey (Reading) any advertising, remember that the number of ad content test method, when asked whether the tips are not published in the ad, based on the survey to answer personal impression. Do not give any clues, as the only back to the idea; provide some clues to memory, known as the auxiliary to the idea.
(3) memory test is a drum in the laboratory test conducted by the method of memory drum by a motor, a timing device, a paper activities and a display window components. Test, the written presentation to advertisers in the paper, the motor running, so that the paper on his word and his party from time to time in the show window display. Survey shows that by the window to see some or all of the content of the ads after the presentation, investigators will be able to use the idea to test the survey for the advertising content of the presentation of the degree of memory. </p><p>
6. Monitoring system
Monitoring system is the advertisers, advertising agencies or advertising media companies to consumers, retail experts and organize themselves for their goods, advertising, promotional activities such as monitoring, regular feedback and the formation of a system.
If the monitor advertising, from the part of elected representatives of the consumer, to be published on broadcast advertising content to comment, criticized the proposal, regular feedback from them. Advertisers or advertising agencies for these collated statistical analysis, the results of the analysis as to improve the content of the ad or ads based on the methods to form a long-term investigation system.
It should be noted that this problem is that those entrusted to monitor on a regular basis to replace those who left the commission against the average consumer's position, and pay only half-heartedly. </p><p>
7. Program analysis
Program analysis, is determined to show ads on television or audio-visual ads were on the program or the response ad, broadcast in the implementation of a pre-test.
Analysis shows that in the test were those on both sides of the seat, setting "is" and "negative" button, with the program or change the screen advertising, "is" interesting that, according to the "negative" that boring If in a quandary, not according to the button. Test based on response to changes in the interest of the respondents, drawn interesting response curve (or by computer analysis) in order to test the program or advertising attractive.
This approach with a number of mandatory flu, and if the respondents to show attracted by the time the button may be out of step with the programs, resulting in lack of time, the right to the determination of interest in response to a certain resistance.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-73190457599279824002008-10-25T00:15:00.000-07:002008-10-25T00:16:37.355-07:00For the purpose of advertising standards<h1>For the purpose of advertising standards</h1>
<ol>
<li>Product advertising </li>
<li>Corporate advertising </li>
<li>Brand advertising </li>
<li>Advertising concept </li>
<li>Public Service Ads</li>
</ol>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com1tag:blogger.com,1999:blog-4953137741644113388.post-28964272410613670942008-10-25T00:13:00.002-07:002008-10-25T00:15:32.154-07:00To the media as the standard<h1>To the media as the standard</h1>
<ol>
<li>Newspaper ads</li>
<li>Magazine ads </li>
<li>TV ads </li>
<li>Film advertising </li>
<li>Internet advertising </li>
<li>Ad packaging </li>
<li>Radio advertising </li>
<li>Poster </li>
<li>POP advertising </li>
<li>Traffic ad </li>
<li>Direct mail advertising </li>
<li>With the continuous increase in new media, according to the type of media-based advertising will be more and more.</li>
</ol>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-80306663025556865672008-10-25T00:13:00.001-07:002008-10-25T00:13:48.066-07:00Classified ads<h1>Classified ads</h1>
<p>
Since the classification of the different standards, different point of view of the problem, leading to many different types of ads.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-91247757945401221552008-10-25T00:12:00.001-07:002008-10-25T00:12:54.594-07:00The elements of the ad<h1>The elements of the ad</h1>
<p>
There are elements of the ads: advertisers, advertising agencies, advertising media, advertising, advertising ideas and techniques, advertising audiences and advertising costs.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-60233806769395620092008-10-25T00:11:00.000-07:002008-10-25T00:12:13.331-07:00Edit this paragraph ad features<h1>Edit this paragraph ad features</h1>
<p>Unlike the mass advertising and promotional activities of the main problems: </p>
<ol>
<li>Advertising is a communications tool, is a commodity, from the production of goods or the operating agency (advertisers) to send a group of users and consumers; </li>
<li>Need to pay for advertising; </li>
<li>Advertisements for the spread of activities with the persuasive; </li>
<li>The purpose of advertising is planned, is continuous; </li>
<li> Advertising is not only beneficial for advertisers, but it is also good for the target audience, it will enable the users and consumers useful information.</li>
</ol>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-76248034206237016062008-10-25T00:09:00.000-07:002008-10-25T00:10:52.820-07:00Edit this paragraph the nature of advertising<h1>Edit this paragraph the nature of advertising</h1>
<p>
The nature of the two ads, one of the advertising communication, advertising is advertising the owners to reach an audience of media and techniques, and the other refers to itself the role of advertising is to the benefit of goods sold. Overall, advertising is the public face of a spread; refined the art of the decision of its audience can only be a minority, not the vast majority of people. </p><p>
Therefore, the success of advertising is to let the public have to accept a culture of advertising, not from the so-called practical arts of high culture. To some extent the effect of the ad determines whether it is not a success. Melatonin ad is successful because of its location in the gift idea of the working class has been very successful, the market share of sales illustrates this point. Could fundamentally, as it did in the ad with the concept of health care products and contact functions, it may lead to short-term success.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-64491761041299578182008-10-25T00:08:00.000-07:002008-10-25T00:09:37.782-07:00Modern advertising industry<h1>Modern advertising industry</h1>
<p>
With the emergence of large-scale production of capitalism, commodity production of a high degree of development of large-scale exchange market to expand worldwide, fierce market competition, together with the prosperity of science and technology, advertising can use a variety of advanced media and technology transfer and economic information, To promote sales, has become a developed industrial and commercial enterprises, an important marketing tool. However, the ad also appeared in fraud, deception of consumers, therefore, prepared a decree on the establishment of oversight organizations. In 1938 the creation of the International Advertising Association, is an international organization, from more than 70 countries and regions, 2640 individual members and a large number of member companies.
After the Second World War, due to further intensify competition and rapid advances in science and technology to promote the rapid development of the advertising industry. TV, VCR, glass screen projection television, printing ink, paper, color printing and copying technology major improvements in a variety of magazines, newspapers large increase in electronic advertising, neon advertising, advertising signs, street advertising, Point of sale advertising, mail advertising and advertising a large number of books so that the modern advertising industry has been unprecedented. Americans, said: "You just pick up a newspaper or magazine, turn on the TV, open e-mail, or even go on the road, then a telephone will be fatigue of the bombing of the ad." 1946-1959 alone, the U.S. advertising industry has been an increase of 2 times during this period of advertising growth rate over the entire national income growth rate, the funds to buy advertising tool has been a marked growth. In the 1970s after the development of faster, according to the statistics, the United States in 1977 on advertising in the cost of up to 37,000,000,000 U.S. dollars, every dollar in sales, about one-third of the money is used for advertising. Currently, the United States registered more than 3,800 advertising companies, 200,000 workers, accounting for one thousandth of the country's population, with a total investment of 15,300,000,000 U.S. dollars, accounting for the advertising industry's first in the world.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-74358937318246332482008-10-25T00:07:00.000-07:002008-10-25T00:08:52.204-07:00Ad reads<h1>Ad reads</h1>
<p>
With a small ventilation holes allow cold air from the fireplace into the interior of each detachment, so sitting in the ventilation hole before it is a very uncomfortable and dangerous - and especially women, because at home the sit-in to a longer period Often as a result of the above head cold, nasal flow T-ching, Kouyanwaixie, and eventually extend to lower, gums, which is a lot of people in the north speak a lot about good teeth prematurely damaged one of the reasons why.
From the above we can see in the ads: Franklin and contemporary writers, like clever ads, emphasizing the use of the proceeds of products, rather than simply to introduce the product. </p><p>
To 1830, the United States has l200 newspapers, of which 65 are daily. Many or most of the first edition of the newspapers are full-page ad. From the years 1830 -1850 is reported that the times pence, as a penny per copy, low-cost, increase sales, the effectiveness of advertising, have been increased. The prevalence of ads in newspapers, magazine advertisements are also increasing, and the emergence of advertising agencies and advertising companies.</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-54263035815345361402008-10-25T00:06:00.000-07:002008-10-25T00:07:52.877-07:00The invention of printing, advertising created a new era<h1>The invention of printing, advertising created a new era</h1>
<p>
China's Bi Sheng invented the first moveable type operation, the first printing business is during the Northern Song Dynasty (AD 960 in the year-l127) Jinan Liu needle ad shop copperplate, existing in the Shanghai Museum. This is the world has found the earliest printed advertising materials. Printing spread to China from the West, Western advertising has entered a new phase. </p><p>
In 1473 the first British publisher to a printing many religious propaganda content of the print ads, posters in the streets of London, this is the first print ads in the West than the Northern Song Dynasty China's Liu needle print ad shop late three, four hundred years. </p><p>
Britain in 1622 Sikeqieer Nicholas Brown and Thomas founded the first English-language newspaper, "Weekly News" (Weekly News) published in London. During the year, a book by advertising. In the 1650 "Congress a few of the proceedings," a column, 12 out of a horse look for the stolen horse notice offering a reward. , In the 1710's and Adi Si Tier in the "Observer" published in the magazine on marketing of tea, coffee, chocolate, books, real estate, medicine auction items, as well as the transfer of items of advertising. </p><p>
Independent of the United States, in April 24, 1704 founded the first newspaper "newsletter in Boston" (Boston News Letter) published on a recommendation to the advertisers for the newspaper's advertising media. The United States is considered the father of the advertising industry's Benjamin Franklin, founded in 1729, "Pennsylvania Journal," the ad column on the inaugural issue of the first edition of the head of the editorial. Published for the first time that an ad to sell soap. Throughout the colonial era newspapers in the United States, "Pennsylvania Journal," the circulation and advertising volume on top of the list at all. In this paper, we can see that there is often sell the ship, feather products, books, tea and commodities such as advertising. Franklin is a writer ads, advertising manager and a salesman is that he's chosen to write a best-known work advertisers, which are counted as Pennsylvania to the fireplace made by the plant to sell the ads. This fireplace later to be known as the "Franklin stove."</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0tag:blogger.com,1999:blog-4953137741644113388.post-42920559331465696962008-10-25T00:05:00.000-07:002008-10-25T00:06:44.815-07:00The world's oldest advertising<h1>The world's oldest advertising</h1>
<p>
Advertising is a product of the commodity economy, since the commodity production and exchange, the ad also appeared. The world's oldest advertising is carried out through voice, called oral advertising, also known as selling advertising, which is the most primitive, the simplest form of advertising. As early as the beginning of the slave society of ancient Greece, people selling through the slave trade, livestock, public awareness and call out the rhythmic ads. Ancient Rome was full of street vendors selling the voice. Commercial highly developed in ancient Carthage - the majority of Mediterranean trade zone, the city had to sell many of the famous voice. </p><p>
Trademark name is also one of the oldest forms of advertising. The store name originated in the ancient city of Pompeii. In ancient Roman Empire, people with name tags to make a circus arena and the performing ads. Trademarks are the symbol of the name, such as ancient Rome, a milk factory on the goat to mark; mule pulling a disc, said bakery; and a child being whipped is a mark used by the school. In medieval Britain, with one arm, said Hui hammer goldsmith workshops; three pigeons and a section that stick spinning factory line. London's first cigar factory in Indiana marked by the ship's mast on board with wood carving. </p><p>
China is the world's oldest advertising have one of the countries. In the early Western Zhou period, giving rise to a sound advertising. "The Book of Songs" and "Song weeks have blind" has a chapter in the "control prepare Hsiao-ju," the poem, according to Han Zheng Xuan note said: "Shaw, for small bamboo, is now selling Xing who is also blowing." Tang Dynasty Kong Yingda relief also said: "The time of the sale Xing, Chuixiao from table to have." Can be seen when the Western Zhou Dynasty, hawkers sell candies already know how to control Chuixiao voice to attract business. </p><p>
In ancient China, following audio ads after emerging is "hanging flag" ads. "Han Fei said outside the reserve," said the "Song of wine a comment, or over-very, very customer would like the event for the United States and much of wine, hanging the flag high." This is our first Jiuqi Restaurant and records. Hotel to open in a fixed location, in order to attract customers, dished out the "Jiuqi side, which is to attract customers in the form of advertising. This was in the form of continuous use, such as the Tang Dynasty, Zhang Ji" hanging high Jiuqi Eguchi, "Du Mu there "Water Murayama Jiu Qi Guo Feng" poem. "Outlaws of the Marsh" This is also depicted: "Wu on the road trip a few days ... ... saw in front of a hotel, a move Tiaozhe flag in front of the top five words Writing: 'But the three bowls Kong'. "" Yuan after the Court of Flowers "in" three feet in front of the hotel cloth, over the past look for customers, "not only illustrates the size of the Jiu Qi, also described Jiuqi. Jiuqi In addition, there are a variety of other industries Symbolic forms of advertising. According to the "long room charges," said the "city of man and sell drugs, hanging pot on the market first." Seeds is used as a herbal symbolic signs hanging in the streets or in front of the herbal. The "hanging Flag "and" hanging pot "gives a very eye-catching visual effects, modern as saying that" advertising signs. "</p>logohoohttp://www.blogger.com/profile/11342449983151991593noreply@blogger.com0