Public service ads in the planning

Advertising purposes:

1. Community on China's water problems and the concerns of the water crisis;
2. Heighten public awareness of water and health, water and the environment and water and awareness of sustainable economic development;
3. Advocacy people scientific water, protection of water resources, prevent water pollution.

Background briefing

China's per capita fresh water for a quarter of the world's average level, a dry state. National has more than 300 cities short of water, 29 percent of the people are drinking bad water, which has 70 million people are drinking high-fluorine water. Each year because of water shortage caused economic losses of more than 100 billion yuan, due to water pollution caused economic losses of over 400 billion more.

Publicity focused on:

1. Show the beauty of water, promote harmony between man and nature, good Jiang, a good river, lake good, good sea; good mountains, good water, good water-US personnel the United States.
2. Water awareness of the importance to human health. 70 percent of the world through the water-borne diseases, clean water, drinking water quality and human health are closely related.
3. Reflect the damage and pollution of water resources; water shortages, water quality deterioration, water features and reduce loss of water ecological environment were different degrees of damage, such as: grassland degradation, shortage of the desert, lake retreat, reduction of water resources, drought, Snow and other harm.
4. Alerted the excessive reliance on science and technology development and utilization of water resources. Integrated water resources development and utilization of science and technology depends on the full involvement, including giving full play to the existing water supply project efficiency, adjusting imbalances in water, used to improve sewage treatment capacity, the establishment of healthy water resources mechanism. However, in the conquest of human nature have made great achievements at the same time, due to go invasion and destruction of the natural ecological environment, resulting in irreparable losses, it is worth our serious consideration and the alert.
5. Everyone involved in promoting water conservation: starting from the side, bit by bit from the start.

Ads target audience:

1. The general public;
2. Contaminated water manufacturers, enterprises;
3. For the improvement of water resources have an impact on the government departments;