Internet advertising terms

CPA (Cost-per-Action): the cost of each operation, that is, each visitor to the Web advertising the action taken charge of the pricing model. For users of the definition of special operations, including the formation of a transaction, a registered user, or click on an ad network, and so on.

CPC (Cost-per-click): cost-per-click. According to the ad was clicked on the number of charges. Key words such as advertising in general this pricing model. CPM (Cost per Thousand Impressions): cost per thousand impressions. Display ads per Article 1000 (impression). CPM is the most commonly used one of the online advertising pricing model.

CPO (Cost-per-Order): also known as Cost-per-Transaction, that is, under the orders of each /-per-transaction fees.

PPC (Pay-per-Click): click on ads is based on the information or e-mail users to pay for an ad network pricing model.

PPL (Pay-per-Lead): According to the network every time the ads have paid to guide the pricing model. For example, advertisers for the ads visitors click on to complete a form on-line advertising service provider to pay. This model often used for membership-based network marketing model for the development of the Union Web site commission model.

PPS (Pay-per-Sale): According to the ad networks created by the direct sales and a pay-pricing model.

CPTM (Cost per Targeted Thousand Impressions): After positioning of users (such as demographic information based on location) of the cost-thousand impression. CPTM and the CPM is the difference between, CPM is the impression that all users, but only after CPTM positioning the impression that the number of users.

SP (Sales Promotion): supermarket sales promotions, including a variety of short-term stimulus tool to stimulate more rapid or a large number of customers in the store to buy merchandise. If the provision of promotional ads in the stores to buy goods is the reason, sales promotions are provided to stimulate the purchase. POP (Point of Purchase Advertising): intended to store advertising, point of sale advertising, is the place to buy goods, retail shops around the entrance, as well as internal space for the setting up of commodity advertising.

DM (Direct mail): distributed to a customer's goods Express ads alone, usually open from 8 or 16 open advertising of the entire paper from the printing of color negative, the city of supermarket sales is an important way. DM can be effective through the introduction of new products, and attract new customers and improve traffic, to increase their turnover to increase gross profit margins.