Tuesday, August 5, 2008

Plane newspaper ads

Plane newspaper ads

A programme held by the corporate sponsors public service ads Design Competition, in a news event in the publicity and the winning entries as the outdoor advertising, newspapers, online advertising.

Option 2 from the planning to provide posters, as the outdoor advertising, publicity and newspaper ads, by the media or corporate sponsors.

To recommend the inclusion of items:

Sponsor of the LOGO, creative production, LOGO, advertising the name of the media Not to change it.

TV Ads

TV Ads

  1. Disrepair of the water pipes tack tack to the leakage of water (the camera from far to near, the voices to ticking sound)
  2. From the water pipes near one of the tap water is used in washing vegetables, prepared lunches, Xiwan after Yangzhangerqu also forgotten the Commissioner of the faucet (tap water is hitting the lens Featured in the hands of the people there are movements of water Huahua Background voices)
  3. Sewage discharged into the water along a river has been seriously polluted (the use of clips from the water flows into sewers and rivers to connect)
  4. River surface blowing a mixture of the dirty things in a small tornado (the camera from Hemian pushed up to the sky, the wind)
  5. Still in the sky or wind, but wind Below is an oasis in a desert (the lens is pushed down from the previous, more fierce wind) .Making the screen: For your tomorrow, please save water (with narration)
  6. Has been the maintenance of a new water pipes nearby, one hand are the taps tightly twist on the (close-range)
  7. Shunshou to tap the edge of the collection has just taken Jiaohua Taomi Shui (lenses from watering the roots of the beautiful flowers close up) (7.8 background voices are harmonious piano accompaniment)
  8. Flowers from the virtual to the real change in the distance Castle Peak near the lake (birdsong sound from weak to strong, black screen slowly)

Public service ads in the planning

Public service ads in the planning

Advertising purposes:

  1. Community on China's water problems and the concerns of the water crisis;
  2. Heighten public awareness of water and health, water and the environment and water and awareness of sustainable economic development;
  3. Advocacy people scientific water, protection of water resources, prevent water pollution.

Background briefing

China's per capita fresh water for a quarter of the world's average level, a dry state. National has more than 300 cities short of water, 29 percent of the people are drinking bad water, which has 70 million people are drinking high-fluorine water. Each year because of water shortage caused economic losses of more than 100 billion yuan, due to water pollution caused economic losses of over 400 billion more.

Publicity focused on:

  1. Show the beauty of water, promote harmony between man and nature, good Jiang, a good river, lake good, good sea; good mountains, good water, good water-US personnel the United States.
  2. Water awareness of the importance to human health. 70 percent of the world through the water-borne diseases, clean water, drinking water quality and human health are closely related.
  3. Reflect the damage and pollution of water resources; water shortages, water quality deterioration, water features and reduce loss of water ecological environment were different degrees of damage, such as: grassland degradation, shortage of the desert, lake retreat, reduction of water resources, drought, Snow and other harm.
  4. Alerted the excessive reliance on science and technology development and utilization of water resources. Integrated water resources development and utilization of science and technology depends on the full involvement, including giving full play to the existing water supply project efficiency, adjusting imbalances in water, used to improve sewage treatment capacity, the establishment of healthy water resources mechanism. However, in the conquest of human nature have made great achievements at the same time, due to go invasion and destruction of the natural ecological environment, resulting in irreparable losses, it is worth our serious consideration and the alert.
  5. Everyone involved in promoting water conservation: starting from the side, bit by bit from the start.

Ads target audience:

  1. The general public;
  2. Contaminated water manufacturers, enterprises;
  3. For the improvement of water resources have an impact on the government departments;

logo can change the tone

logo can change the tone

This problem, you have to describe the situation where you clearly. If we say that you are to others or their own design or modify LOGO, then you can according to their own aesthetic and customer needs, do you think made the appropriate changes to the programme. If people are already forming the LOGO to you to create an ad or do other, then you absolutely can not change other people's LOGO color.

LOGO and advertising design software

LOGO and advertising design software

CORELDRAW and other vector graphics software LOGO is generally done by CORELDRAW, advertising design, then combined with CORELDRAW PHOTOSHOP together can achieve very good results. If you are a beginner, then I suggest you first take a look at these basic knowledge of software, such as the concept of a broad, with examples start to do.

LOGO companies and advertising slogans production

LOGO companies and advertising slogans production

Design requirements:

  1. Designer names of the companies do not have to rigidly adhere to any surface meaning. Please bold ideas, free play.
  2. Logo design simple, full, generous and easy identification, "Science and Technology flu" principle, fully embody the electronic (It industry) or the characteristics of solar energy industry.
  3. To better graphics performance, can be as abstract or with the.
  4. Logo can be monochromatic or two-color combination, but preferably no more than three colors. Printed in black and white at the same time must still have a very good degree of identification.
  5. Logo should be the Chinese "Year of e-Kivu" and English "Sipalite" used in combination.

However, Logo itself can not contain Chinese character and deformation. Submitted:

  1. Logo signs and a variety of color scheme
  2. Note creative designers
  3. Enterprise standard color / auxiliary color
  4. Name of standards in both English and Chinese enterprises fonts
  5. Business card (front and back, in English) / company brochure cover
  6. Please provide the complete works available vector graphics source.