Internet advertising terms

CPA (Cost-per-Action): the cost of each operation, that is, each visitor to the Web advertising the action taken charge of the pricing model. For users of the definition of special operations, including the formation of a transaction, a registered user, or click on an ad network, and so on.

CPC (Cost-per-click): cost-per-click. According to the ad was clicked on the number of charges. Key words such as advertising in general this pricing model. CPM (Cost per Thousand Impressions): cost per thousand impressions. Display ads per Article 1000 (impression). CPM is the most commonly used one of the online advertising pricing model.

CPO (Cost-per-Order): also known as Cost-per-Transaction, that is, under the orders of each /-per-transaction fees.

PPC (Pay-per-Click): click on ads is based on the information or e-mail users to pay for an ad network pricing model.

PPL (Pay-per-Lead): According to the network every time the ads have paid to guide the pricing model. For example, advertisers for the ads visitors click on to complete a form on-line advertising service provider to pay. This model often used for membership-based network marketing model for the development of the Union Web site commission model.

PPS (Pay-per-Sale): According to the ad networks created by the direct sales and a pay-pricing model.

CPTM (Cost per Targeted Thousand Impressions): After positioning of users (such as demographic information based on location) of the cost-thousand impression. CPTM and the CPM is the difference between, CPM is the impression that all users, but only after CPTM positioning the impression that the number of users.

SP (Sales Promotion): supermarket sales promotions, including a variety of short-term stimulus tool to stimulate more rapid or a large number of customers in the store to buy merchandise. If the provision of promotional ads in the stores to buy goods is the reason, sales promotions are provided to stimulate the purchase. POP (Point of Purchase Advertising): intended to store advertising, point of sale advertising, is the place to buy goods, retail shops around the entrance, as well as internal space for the setting up of commodity advertising.

DM (Direct mail): distributed to a customer's goods Express ads alone, usually open from 8 or 16 open advertising of the entire paper from the printing of color negative, the city of supermarket sales is an important way. DM can be effective through the introduction of new products, and attract new customers and improve traffic, to increase their turnover to increase gross profit margins.

Editor of the online advertising broker paragraph

Internet advertising brokers is that owners and advertisers to meet the diverse needs of the media networks, to promote advertising transactions at the same time, to help advertisers on the network media to do the most accurate and effective advertising. And on behalf of advertisers and media networks and access to the signing of the contract in accordance with the law commission set up by brokers and individuals.

"Broker" is a professional. In general, is the agent for the others to promote commodity trading, commission and the contract entered into the contract when the contract to act as an intermediary for the commission to enter into a contract to provide the information, opportunity, or anonymous transactions on behalf of clients With the contract signed the contract in accordance with the law and access to the commission established by the brokerage organizations and individuals. E-advertising network that is advertising, through the dissemination of electronic information services to the consumer ads. However, the largest network of media properties is that it's interactive, information dissemination is not a one-way transmission and two-way communication. China's advertising business had net advertising network is defined as: the spread on the Internet, published advertisements in the form of its advertising, the charging system is characterized by advertising in areas such as traditional forms of advertising (mainly newspapers, magazines, television and radio) are very The major difference.

The main forms of online advertising

Net pieces of advertising (including Banner, Button, Banner, the vertical side, huge, and so on)

Network ad rate is based on GIF, JPG, Flash format, such as the establishment of the image file, the page orientation for most of the performance of ad content, while the use of languages such as Java to produce interactive, such as the Shockwave plug-in tools to enhance the performance of Force.

text link ads

Text link ads based on a line of text as an ad, click to enter the appropriate page ad. This is a minimum of interference on the viewers, but it is more effective forms of online advertising. Sometimes, the simplest form of advertising is the best effect.

e-mail ads

E-mail with targeted ads (unless you deliberately junk), low-cost feature of advertising and content restrictions. In particular targeted features, it can be specific to a particular individual to send ads for other online advertising methods yet.

sponsorship

Ad-sponsored diverse than the traditional ad network to give advertisers more options.

with a combination of advertising content

The combination of advertising and content can be described as advertisement-sponsored a from the surface, they seem more like the contents of web pages rather than advertising. In traditional print media, such ads are a clear marker that this is advertising, and in the pages are usually no clear boundaries.

advertising spots (pop-up ads)

Visitors sign in at the request of the page when forced to insert a page ads or pop-up ad windows. They are somewhat similar to TV commercials are interrupted normal programming to play, forced to watch. There are all kinds of advertising spots-size, full-screen also has a small window, and the degree of interaction is different from static to dynamic all have. Viewers can not close the window to see advertising (TV ads can not do), but they have no signs of the emergence, and certainly will be viewers to see.

Rich Media

Generally refers to the use of browser plug-ins or other scripting language, Java language, such as the preparation of complex visual effects and interactive advertising network function. These effects of the use of the effectiveness on the one hand, depends on the site of the server-side setting, on the other hand, depends on visitors can view the browser. In general, RichMedia performance can be more exciting content of the ads.

and other new ad

Video advertising, road shows ads, Free to Be huge advertising page ads, ads, and so congratulations.

calls paid ads

China is the jingle bell SEO Marketing Center (SEO Service Center) and Chinese search engine optimization Institute of Marketing (SEO Research Institute) jointly launched a Web ad, jingle bell that calls paid advertising network www.dinglingling.net To achieve the planned free of charge, free of charge to display and click on free of charge and only received an effective customer telephone charges only.

Chinese Internet ad Shi development

China's first commercial network ads appear in March 1997, the site is spread Chinabyte, the performance of ads in the form of 468 × 60 pixels animated banner ad. Intel and IBM is the first on the Internet to advertise advertisers. China's advertising network until early 1999 to slightly scale. After years of development, online advertising industry has been slowly through the baptism of several mature.

Internet advertising of origin

Trace to its source, advertising network originated in the United States. October 14, 1994, a well-known U.S. magazine Wired launched a Web version of the Hotwired, began its home page, such as AT & T customers in 14 ad Banner. This is the Internet ad marks a milestone.

What is network ad?

In short, online advertising is done on the network's advertising. Use of the site's banner ads, text links, multimedia approach, the Internet or published in the publication of advertisements, the network delivered to Internet users a high-tech advertising works.

With the four major traditional media (newspapers, magazines, television, radio) advertising, and recently has been the favored outdoor advertising, advertising networks have unique advantages, the implementation of modern marketing is an important part of the media strategy. Internet advertising is a brand new media, the fastest results are satisfactory, the expansion of small and medium enterprises, large installed a good way for a wide range of international business even more so. At present, the network's advertising market is growing at an alarming rate, the effectiveness of online advertising more and more important. As a result the advertising industry and even the Internet that will go beyond the signs, the four major traditional media (television, radio, newspapers, magazines), the fifth-largest media. So many world-class advertising agencies have set up a dedicated "media networks division," to open up a huge market for online advertising.

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Corporate advertising and cultural elements of the spread of

One is the basic element, also known as the dominant factor. Through its source, information, media, channel, target and feedback, and expand advertising and cultural atmosphere and enhance the overall function of advertising. The other is hidden elements. By emotional factors, psychological factors, time and space environment, cultural background, the authority to further expand awareness of advertising culture.

Ads constitute elements of the dominant culture of the new source is the release of information sources, that is, the advertisers, it is necessary to advertise the information society organizations or individuals in modern society, the economy is the main companies and enterprises. Dominant factor in the information refers to the advertisers to promote consumer goods, services, ideas or public relations. Dominant factor in the media, refers to the preservation of records and information advertising and then reproduce its advertising message carrier. Information inseparable from the media and advertising, leaving the media, advertising information does not exist, there would be no advertising of the exchange and dissemination of information. Dominant factor in the channel, means of information transmission channels, channels. Different advertising message can choose among different advertising media. If the ad is a text-type information, you can choose to print media; is the audio-visual information such as advertising, it is necessary to choose the electronic media, and so on. Dominant factor in the audience, the ad refers to the use of information and recipients, that is a specific target ads. Dominant factor in the feedback, is the target ads to accept advertising message responses. In the dissemination process, this is a message back. Disseminators of advertising based on feedback to test the effectiveness of advertising, and on the basis of feedback information to adjust themselves to improve the advertising campaign.

Edit this paragraph advertising design

"Ideas" - idea and eidos, they all come from the verb idein (to see), the original meaning refers to "see things" that shape the soul to see it escape. The initial meaning - from perceptual knowledge is very rich in meaning, it is an abstract concept can not be expressed. As a result, some scholars advocated the concept of Translation "with" good reason. It is one of the basic provisions of "a special category of the nature of the show," goes beyond the individual things on the outside and as part of its existence is based. Modern meaning - the concept has been gradually abstract, but to narrow the meaning of different levels of development.

Advertising design - in accordance with the original understanding is clearly on the design of advertisements, "What is the" specific description of the ideal size of the different height of the length of distinction, which itself is eternal.

Edit this paragraph of the main forms of advertising

Through newspapers, radio, television, movies, road signs, window, printed matter, such as neon lights or in the form of media in the territory of the People's Republic of Kanbo, set up, put up ads. Including:

1. the use of newspapers, periodicals, books, directories, and other advertising;
2. the use of radio, television, film, video, slides, and other advertising;
3. the use of streets, squares, airports, stations, terminals and so on the space of a building or road signs, neon lights, electronic signs, windows, light boxes, walls and so on ad;
4. the use of theaters, sports venues (Museum), cultural centers, exhibition halls, hotels, restaurants, playgrounds, places such as shopping malls and outside the establishment, the placement of advertisements;
5. the use of vehicles, ships, transport aircraft, such as setting, drawing, the placement of advertisements; (Vi) various types of advertising mail through the post office goods; (Vii) the use of gifts in-kind advertising;
6. use of the Internet Email, BANNER, such as advertising, a marketing database call center, a database marketing
7. the use of short message (sms), MMS advertising, a marketing database (Xi) the use of the media and other forms of Kanbo, set up, put up ads.

Advertising methods of investigation

1. Individual access law Individual visit is to consult the individual survey of the views of the ad business-to-business advertising, as well as any suggestion of a way. General is to identify in advance the family or individual samples, advertising investigators to bring a sample ad or video recording, in accordance with pre-designed survey has put forth a detailed record of the conversation, at the same time the object of the visit to examine mental activity. Visit them to be good at to create a relaxed atmosphere, try to make the investigation tell the truth, and then to sort out all kinds of views to improve the future work of the ad. After the visit to the survey presented a souvenir or pay a certain compensation.

2. Telephone survey Telephone survey asked over the phone is in the form of sample-to-business advertising and how to advertise. Telephone survey method has the advantage: lower costs, in the short term target of more investigations, the investigation can not be many people who visit the individual; respondents can be heard on the issues raised by the response. The drawback is: because of talk time constraints that have inquired about the content of the complex; not meet directly with the respondents; difficult to get the other side.

3. Reaction reply Reply is in response to the four major media advertising products with samples, coupons and prizes, such as asking respondents were interested in buying demand samples to test consumer reaction in order to investigate the effect of advertising methods. Explore the effect of advertising delivery method, it is necessary to seriously reply to the statistics collated. The reply obtained from the sample, product performance and direct orders manual, quick to reply, shipping; for the content of the ads accused, to make recommendations, and they should be taken seriously, depending on their degree of reasonable improvements one by one. For those who put forward reasonable proposals should be given some prizes to encourage that.

4. Reflect the views of law Reflect the views of consumer groups is invited to evaluate the content of the ads work methods of investigation. This approach is chosen as a certain number of consumer panel evaluation ads work with the content, advertising samples to determine the trade-off. There are two specific ways: one is an ad listed the pieces of manuscript, in turn asked the deputies to the various samples of the contents of the advertisements, evaluation of the merits, scheduled to focus on the views of the original ad, in the order, which determine their Value. Delegates are not interested in the deletion of the sample, the draft amendments to the imperfect, to finalize the launch of the ad script. The other is a proposed two sample ads, a comprehensive review of the jury. Not only to evaluate the merits and demerits of the text, should also pay special attention to images, heading central and whether there is a sentence appeal and persuasive in order to determine the final choice.

5. Memory law Memory is the method to explore what readers read, how much memory to the test method. It goes without saying that if the reader to read a clear memory of what integrity, appeal advertisements that natural ability, if the books can be attracted readers will be able to arouse their interest, stimulate buying behavior. Law is divided into memory and then to confirm the general law, and thinking back to the drum memory tests. (1) reaffirm the law is published in the ad, to provide readers with the latest ads in newspapers and magazines (available at the local post office about the subscribers of newspapers and magazines), asked whether they have read, if read, will further explore the extent of his memory. (2) the idea is to ask to see a recent survey (Reading) any advertising, remember that the number of ad content test method, when asked whether the tips are not published in the ad, based on the survey to answer personal impression. Do not give any clues, as the only back to the idea; provide some clues to memory, known as the auxiliary to the idea. (3) memory test is a drum in the laboratory test conducted by the method of memory drum by a motor, a timing device, a paper activities and a display window components. Test, the written presentation to advertisers in the paper, the motor running, so that the paper on his word and his party from time to time in the show window display. Survey shows that by the window to see some or all of the content of the ads after the presentation, investigators will be able to use the idea to test the survey for the advertising content of the presentation of the degree of memory.

6. Monitoring system Monitoring system is the advertisers, advertising agencies or advertising media companies to consumers, retail experts and organize themselves for their goods, advertising, promotional activities such as monitoring, regular feedback and the formation of a system. If the monitor advertising, from the part of elected representatives of the consumer, to be published on broadcast advertising content to comment, criticized the proposal, regular feedback from them. Advertisers or advertising agencies for these collated statistical analysis, the results of the analysis as to improve the content of the ad or ads based on the methods to form a long-term investigation system. It should be noted that this problem is that those entrusted to monitor on a regular basis to replace those who left the commission against the average consumer's position, and pay only half-heartedly.

7. Program analysis Program analysis, is determined to show ads on television or audio-visual ads were on the program or the response ad, broadcast in the implementation of a pre-test. Analysis shows that in the test were those on both sides of the seat, setting "is" and "negative" button, with the program or change the screen advertising, "is" interesting that, according to the "negative" that boring If in a quandary, not according to the button. Test based on response to changes in the interest of the respondents, drawn interesting response curve (or by computer analysis) in order to test the program or advertising attractive. This approach with a number of mandatory flu, and if the respondents to show attracted by the time the button may be out of step with the programs, resulting in lack of time, the right to the determination of interest in response to a certain resistance.

For the purpose of advertising standards

1. Product advertising
2. Corporate advertising
3. Brand advertising
4. Advertising concept
5. Public Service Ads

To the media as the standard

1. Newspaper ads
2. Magazine ads
3. TV ads
4. Film advertising
5. Internet advertising
6. Ad packaging
7. Radio advertising
8. Poster
9. POP advertising
10. Traffic ad
11. Direct mail advertising
12. With the continuous increase in new media, according to the type of media-based advertising will be more and more.

Classified ads

Since the classification of the different standards, different point of view of the problem, leading to many different types of ads.

The elements of the ad

There are elements of the ads: advertisers, advertising agencies, advertising media, advertising, advertising ideas and techniques, advertising audiences and advertising costs.

Edit this paragraph ad features

Unlike the mass advertising and promotional activities of the main problems:

1. Advertising is a communications tool, is a commodity, from the production of goods or the operating agency (advertisers) to send a group of users and consumers;
2. Need to pay for advertising;
3. Advertisements for the spread of activities with the persuasive;
4. The purpose of advertising is planned, is continuous;
5. Advertising is not only beneficial for advertisers, but it is also good for the target audience, it will enable the users and consumers useful information.

Edit this paragraph the nature of advertising

The nature of the two ads, one of the advertising communication, advertising is advertising the owners to reach an audience of media and techniques, and the other refers to itself the role of advertising is to the benefit of goods sold. Overall, advertising is the public face of a spread; refined the art of the decision of its audience can only be a minority, not the vast majority of people.

Therefore, the success of advertising is to let the public have to accept a culture of advertising, not from the so-called practical arts of high culture. To some extent the effect of the ad determines whether it is not a success. Melatonin ad is successful because of its location in the gift idea of the working class has been very successful, the market share of sales illustrates this point. Could fundamentally, as it did in the ad with the concept of health care products and contact functions, it may lead to short-term success.

Modern advertising industry

With the emergence of large-scale production of capitalism, commodity production of a high degree of development of large-scale exchange market to expand worldwide, fierce market competition, together with the prosperity of science and technology, advertising can use a variety of advanced media and technology transfer and economic information, To promote sales, has become a developed industrial and commercial enterprises, an important marketing tool. However, the ad also appeared in fraud, deception of consumers, therefore, prepared a decree on the establishment of oversight organizations. In 1938 the creation of the International Advertising Association, is an international organization, from more than 70 countries and regions, 2640 individual members and a large number of member companies. After the Second World War, due to further intensify competition and rapid advances in science and technology to promote the rapid development of the advertising industry. TV, VCR, glass screen projection television, printing ink, paper, color printing and copying technology major improvements in a variety of magazines, newspapers large increase in electronic advertising, neon advertising, advertising signs, street advertising, Point of sale advertising, mail advertising and advertising a large number of books so that the modern advertising industry has been unprecedented. Americans, said: "You just pick up a newspaper or magazine, turn on the TV, open e-mail, or even go on the road, then a telephone will be fatigue of the bombing of the ad." 1946-1959 alone, the U.S. advertising industry has been an increase of 2 times during this period of advertising growth rate over the entire national income growth rate, the funds to buy advertising tool has been a marked growth. In the 1970s after the development of faster, according to the statistics, the United States in 1977 on advertising in the cost of up to 37,000,000,000 U.S. dollars, every dollar in sales, about one-third of the money is used for advertising. Currently, the United States registered more than 3,800 advertising companies, 200,000 workers, accounting for one thousandth of the country's population, with a total investment of 15,300,000,000 U.S. dollars, accounting for the advertising industry's first in the world.

Ad reads

With a small ventilation holes allow cold air from the fireplace into the interior of each detachment, so sitting in the ventilation hole before it is a very uncomfortable and dangerous - and especially women, because at home the sit-in to a longer period Often as a result of the above head cold, nasal flow T-ching, Kouyanwaixie, and eventually extend to lower, gums, which is a lot of people in the north speak a lot about good teeth prematurely damaged one of the reasons why. From the above we can see in the ads: Franklin and contemporary writers, like clever ads, emphasizing the use of the proceeds of products, rather than simply to introduce the product.

To 1830, the United States has l200 newspapers, of which 65 are daily. Many or most of the first edition of the newspapers are full-page ad. From the years 1830 -1850 is reported that the times pence, as a penny per copy, low-cost, increase sales, the effectiveness of advertising, have been increased. The prevalence of ads in newspapers, magazine advertisements are also increasing, and the emergence of advertising agencies and advertising companies.

The invention of printing, advertising created a new era

China's Bi Sheng invented the first moveable type operation, the first printing business is during the Northern Song Dynasty (AD 960 in the year-l127) Jinan Liu needle ad shop copperplate, existing in the Shanghai Museum. This is the world has found the earliest printed advertising materials. Printing spread to China from the West, Western advertising has entered a new phase.

In 1473 the first British publisher to a printing many religious propaganda content of the print ads, posters in the streets of London, this is the first print ads in the West than the Northern Song Dynasty China's Liu needle print ad shop late three, four hundred years.

Britain in 1622 Sikeqieer Nicholas Brown and Thomas founded the first English-language newspaper, "Weekly News" (Weekly News) published in London. During the year, a book by advertising. In the 1650 "Congress a few of the proceedings," a column, 12 out of a horse look for the stolen horse notice offering a reward. , In the 1710's and Adi Si Tier in the "Observer" published in the magazine on marketing of tea, coffee, chocolate, books, real estate, medicine auction items, as well as the transfer of items of advertising.

Independent of the United States, in April 24, 1704 founded the first newspaper "newsletter in Boston" (Boston News Letter) published on a recommendation to the advertisers for the newspaper's advertising media. The United States is considered the father of the advertising industry's Benjamin Franklin, founded in 1729, "Pennsylvania Journal," the ad column on the inaugural issue of the first edition of the head of the editorial. Published for the first time that an ad to sell soap. Throughout the colonial era newspapers in the United States, "Pennsylvania Journal," the circulation and advertising volume on top of the list at all. In this paper, we can see that there is often sell the ship, feather products, books, tea and commodities such as advertising. Franklin is a writer ads, advertising manager and a salesman is that he's chosen to write a best-known work advertisers, which are counted as Pennsylvania to the fireplace made by the plant to sell the ads. This fireplace later to be known as the "Franklin stove."

The world's oldest advertising

Advertising is a product of the commodity economy, since the commodity production and exchange, the ad also appeared. The world's oldest advertising is carried out through voice, called oral advertising, also known as selling advertising, which is the most primitive, the simplest form of advertising. As early as the beginning of the slave society of ancient Greece, people selling through the slave trade, livestock, public awareness and call out the rhythmic ads. Ancient Rome was full of street vendors selling the voice. Commercial highly developed in ancient Carthage - the majority of Mediterranean trade zone, the city had to sell many of the famous voice.

Trademark name is also one of the oldest forms of advertising. The store name originated in the ancient city of Pompeii. In ancient Roman Empire, people with name tags to make a circus arena and the performing ads. Trademarks are the symbol of the name, such as ancient Rome, a milk factory on the goat to mark; mule pulling a disc, said bakery; and a child being whipped is a mark used by the school. In medieval Britain, with one arm, said Hui hammer goldsmith workshops; three pigeons and a section that stick spinning factory line. London's first cigar factory in Indiana marked by the ship's mast on board with wood carving.

China is the world's oldest advertising have one of the countries. In the early Western Zhou period, giving rise to a sound advertising. "The Book of Songs" and "Song weeks have blind" has a chapter in the "control prepare Hsiao-ju," the poem, according to Han Zheng Xuan note said: "Shaw, for small bamboo, is now selling Xing who is also blowing." Tang Dynasty Kong Yingda relief also said: "The time of the sale Xing, Chuixiao from table to have." Can be seen when the Western Zhou Dynasty, hawkers sell candies already know how to control Chuixiao voice to attract business.

In ancient China, following audio ads after emerging is "hanging flag" ads. "Han Fei said outside the reserve," said the "Song of wine a comment, or over-very, very customer would like the event for the United States and much of wine, hanging the flag high." This is our first Jiuqi Restaurant and records. Hotel to open in a fixed location, in order to attract customers, dished out the "Jiuqi side, which is to attract customers in the form of advertising. This was in the form of continuous use, such as the Tang Dynasty, Zhang Ji" hanging high Jiuqi Eguchi, "Du Mu there "Water Murayama Jiu Qi Guo Feng" poem. "Outlaws of the Marsh" This is also depicted: "Wu on the road trip a few days ... ... saw in front of a hotel, a move Tiaozhe flag in front of the top five words Writing: 'But the three bowls Kong'. "" Yuan after the Court of Flowers "in" three feet in front of the hotel cloth, over the past look for customers, "not only illustrates the size of the Jiu Qi, also described Jiuqi. Jiuqi In addition, there are a variety of other industries Symbolic forms of advertising. According to the "long room charges," said the "city of man and sell drugs, hanging pot on the market first." Seeds is used as a herbal symbolic signs hanging in the streets or in front of the herbal. The "hanging Flag "and" hanging pot "gives a very eye-catching visual effects, modern as saying that" advertising signs. "

Advertising creative way of thinking

U.S. advertising professor, James Young said, "not only on creativity and inspiration took place, even with inspiration, but also to be the result of thinking." Creativity from the "re-combination of existing elements" and derived from, the creative Genius is not the exclusive products.

Advertising creative way of thinking

U.S. advertising professor, James Young said, "not only on creativity and inspiration took place, even with inspiration, but also to be the result of thinking." Creativity from the "re-combination of existing elements" and derived from, the creative Genius is not the exclusive products.

Advertising creative way of thinking

U.S. advertising professor, James Young said, "not only on creativity and inspiration took place, even with inspiration, but also to be the result of thinking." Creativity from the "re-combination of existing elements" and derived from, the creative Genius is not the exclusive products.

Advertising creative way of thinking

U.S. advertising professor, James Young said, "not only on creativity and inspiration took place, even with inspiration, but also to be the result of thinking." Creativity from the "re-combination of existing elements" and derived from, the creative Genius is not the exclusive products.

Advertising creative process

Advertising creative process can be divided into five stages

1. ready - to collect information on the Institute, under the old experiences, stimulate new ideas, information is divided into five general information on the special, so-called special information means for an advertising campaign and collected relevant information.
2. the incubation period - the collected information to digest chewing, so that the sense of freedom to develop and make binding. Because of all the ideas generated in the chance of a sudden found.
3. Enlightenment - that the majority of psychologists: have the impression that the source of inspiration, so at this stage in the development and awareness of the combined, produce a variety of ideas.
4. verify - to be generated by the creative review of the amendments suggested by the perfection
5. to form a view - to text or graphics to specific creative.

Advertising creative pyramid principle

The development of creative advertising performance of the negotiable, the principle of the pyramid (Pyramid Principle) is particularly effective and very practical. From the pyramid principle, insight into the thinking of the ad designers, to see how the logic of creative development to the limits.

As can be seen from the pyramid structure of the advertising creative is second only to the top of the pyramid. The creative principle of the pyramid, is divided into three levels, is the first level of information (information), it involves a wide range of topics, including internal corporate information, business intelligence, as well as competitive economic environment, and other information. These all-inclusive information only individual statistics, for information purposes only, not general teaching applications, the second level must be carefully analyzed the (analysis). This level involves a wide range of areas still need to use statistics, psychology , As well as economics, sociology and so on, through analysis of the evaluation only after the third level of creative ads appear. Only through these levels as an extension of up to play a creative advertising effectiveness are the driving force is the only ad Tanwuxufa recruit patients.

The original creative advertising

Advertising creative and original principles. Refers to the original principles of the so-called creative advertising can not following the beaten track and stick to conventions, and to have the courage to be good at the unconventional, inventive. Original advertising creative with the greatest intensity of the psychological effect of a breakthrough. The novelty is the introduction of special attention, and its distinctive charm will trigger people's strong interest in the mind of the audience left a deep impression on him. To be a long memory, this series of ads with the psychological process of conveying the psychological ladder.

Creative advertising the effectiveness of the principle. Originality is the first rule of advertising creativity, originality, but not an end. Creative advertising can achieve marketing purposes basically depends on the ads convey the message of efficiency, which is advertising the effectiveness of the principle of creativity, including their understanding and relevance. That is easy to understand and acceptable to a wide audience. In creative advertising, it is necessary to be good at all kinds of information will sign the best combination of elements so that it will have an appropriate degree of novelty and originality. The key is in the "novelty" and "understandable" to find among the most Good point. The relevance of the ad refers to the creative combination of imagery and advertising content of the theme of memory-related links.

What is a creative advertising

With China's sustained and rapid economic growth, the expansion of market competition, escalating competition, companies have begun to enter the war "unwise" war period, the ads from the previous so-called "media war" and "World War II into the" rose to creative advertising competition, " Creative "China's advertising industry has become the most popular word used. "Creative" in English that "creative", it is meant to create, create, cause. "Creative" is understood literally, "to create the image of Italy", from the excavation of this level, the ad is in the range of creative advertising planning and production of advertising performance between the idea of artistic activities. That is, under the theme of the ads, carefully thinking and planning, the use of art tools available to the creative combination of materials to create an image. In short, that is, the theme of the advertising imagery of ideas.

In order to better understand the "creative", it is necessary to ideas, images, image, do you explain the mood.

"Ideas" refers to the idea and the idea of artistic creation, the idea is to work to express ideas and viewpoints, is the core content of the works. In the advertising and creative design ideas that the theme of the ad, which refers to the ads in order to achieve a particular purpose to explain the concept. It is invisible, the concept of things, we must use a certain tangible things can be expressed. Any artistic activities must have two elements: First, the objective thing in itself, is the object of artistic expression; Second, the performance of the image of objective things, it is a means of artistic expression. And the two organically linked to the activities of the idea is innovative. In the course of artistic expression, the choice of image is very important, because it is the transmission of objective information on the symbols of things. On the one hand, compared to reflect the performance was the essential character of things, on the other hand, the public must be able to understand and accept. At the same time, the image of novelty was also important. Creative advertising campaign, creators have tried to find the appropriate image of the arts to express the theme of the ad ideas to choose the image of the arts, if unsuccessful, will not be able to convey the idea through to stimulate regrets and persuasion into consumers.

In line with the thinking of the creators of the ads can be used to the performance characteristics of the goods and services of an objective image, used in its non-performance of a particular form of representation when called. The general appearance of ads should be more familiar with the audience, but the best is in real life has been defined in general, be able to arouse a common objective of the association's image.

In people's minds the idea after the formation of the creators feelings, emotional experience and understanding of the role of infiltration into the subjective feelings and emotions of certain means, after a certain line of thinking, exaggerated, condensed, distorted and deformed, they formed into images. Once the image into the image they have specific and subjective meaning of the color image of objective things and creators of ideas, and reflect the extent is different, can lead to its audience the feeling of images is also different. Using images reflect the objective of the things is the degree of style and mood. Images can also reach the state. Artistic works of art is a measure of the quality of command.

Advertising Design

Ads designed to convey the visual arts as a design, its value lies in the product's functional characteristics of the carrier through a certain way into the visual elements to make it more directly in the face of consumers.

The concept of advertising

As the name suggests advertising is widely reported and the mean! Ads to a particular need for the adoption of certain forms of media, and consumption of certain expenses, and widely open to the public awareness of the means of transmission of information.

The term advertising, as far as research is a foreign language. First of all, it stems from the Latin advertere, which means its attention to the induction. Middle English period (about 1300-1475 AD), into a Advertise, derived its meaning "a person to make note of something" or "something other people notice, to cause others to the attention of." 17 until the end of the century, the United Kingdom to begin large-scale commercial activities. At this time, the word ads will be widely used and popular. At this point the "ad" has been not just an ad, which refers to a series of advertising campaigns. The concept of static-term AdverA tise, has been given to the modern sense, into "Advertising".

There are ads on the broad and narrow, broad advertising, including advertising non-economic and economic ad. Non-economic means advertising is not for profit of advertising, such as government departments, social institutions and even individuals of all kinds of notice, notice, statement, and so on. Advertising only in the narrow sense of economic advertising, also known as commercials, refers to the profit for the purpose of advertising, usually commodity producers, operators and consumers to communicate an important means of information, business or occupation of the market, to promote their products and provide services An important form.

In China, the commercials have not yet reached the peak, there is already a great bubbles and irrational behavior; as mature consumers, industry norms, will go a rational enterprise, it will naturally fall, will be the opening of the general model Mainstream; At the same time, ads will gradually rise and maturity, can not avoid the challenge. Enterprise spokesman for the opening of the image, there may be a variety of purposes, especially when the "sub-string effect" and the prevailing wind up years. The author of the image according to the spokesman for "accurate marketing," summed up the theoretical point of view and found that the modern image of the spokesman of the basic characteristics of the market, with brand advertising to convey the unique, distinct personalities that make products with the goal to establish a consumer group, the smooth Consumer access to the life and vision, to communicate with the deep soul, and to establish some kind of impression on the minds of their status and enable the brand to become a significant added value with the code. Through the media that he must resort to the spread of vector or target audience, in order to brand in established markets like clouds and create personalized brand image. He or brand through the creation of a unique personality who speak the image to the target audience with a distinctive brand personality and confidence; or film star and social celebrity endorsement ads very friendly, so that the brand product of the rapid consumption of the target group to buy the imposition of Impact; or fictional character through the interpretation of the brand narrative to convey the brand philosophy and values, the target audience to win recognition; comic or cartoon-style image of the animal advocacy, to shape the lovely and lively, refreshing brand image, the people of Xiangshiyixiao Lenovo brand and have a good impression. His endorsement is not equal to that image of the enterprise's image, so that his popularity does not mean that the product can be a star. Enterprises with their supervision and it is very important. They should also be the responsibility of self-consciousness, the true integration of the corporate culture, the real intention to promote the concept interpretation of the product will become widely reported and the meaning.

Technical Requirements for Banners and Logos

Banner ads should be criterion World Wide Web banner size (468 x 60 pixels). Acceptable formats are .gif and .jpg. Maximum size is 25K.To upload your banner - you more common login with your email and password (Choose Upgrade my listing from the drop down). If you do not know your password -- you can select "Look up Password" from the login screen and it will be sent to you through email. After logging fashionable - scroll fine-tune to the table entry labeled "Banner" -- choose the browse button and a popup will allow you to choose the file from your hard drive. When found, click the Upload button. This returns you to the Upgrade screen with the file away cite in the seemly box. Choose the expiration option from the drop down menu. Next, dog advance Member and you will live brought to a screen with an option to pay. Fall into place the Hyperlink labeled "Click Here to salary net" to pay on our secure servers. Logos should be 100 x one C pixels. They will be rescaled 100 pixels in width proportionally if not uploaded inwards this size. Acceptable formats are .gif and .jpg. Maximum size is 12K .To upload your logo - you moldiness log on with your email and password (Choose climb up fancy that listing from the drop down). If you do not know your password -- you can select "Look up Password" from the login screen door and it will be posted to you through email. After logging in - scroll dispirited rap to the coif all over launching pronounced "Logo" -- select the crop butt and a popup testament leave you to choose the file from your hard drive. When found, click the Upload button. This returns you to the Upgrade screen with the file name in the proper box. Choose the expiry option from the deteriorate down square menu. Next, click conjure Member and you testament equal brought to a screen with an option to remuneration. Pawl the hyperlink tagged "Click Here to Pay Online" to pay on our secure servers.

Banner and Logo Requirements

Your login information is your netmail utter and the password that you designated while you signed awake for the MI Business Directory.

First, go to Member Login. To take advantage of our upgrade options, login utilising "elevate by Jove listing". You are not charged for editing your listing, but Top of the Category, dual Categories, Logos and Banners require payment. To exchange your primary coil info, (name and address, phone, etc.. ) please log in and choose "Edit My Information". Editing your information is self-explanatory.To upgrade your listing, choose "upgrade" and detailed educational activity* will appear.

How the image of the wall decoration (logo wall, the wall signs)?

Wall image (logo wall, the wall sign) is the Office of the visual center as well as to display the brand image of the culture and focus. And therefore require color and shape design and brand personality, the perfect location to combine. Different office space to properly adjust to the image of the wall in order to achieve the integration of the entire Office.

And the image of the front wall (logo wall, the wall signs) on behalf of a company's image, there is an expression of the face, but also the company as a whole Dianjingzhibi design, the design of each company are extremely important.

LOGO's front wall and the design should consider the following aspects: Color: The color is the first visual elements. For example, companies should adopt the culture of ancient shows, stable wood color, black, red; food companies should adopt the show's young, vibrant blue, green fruit; and IT companies are focusing on blue, dark blue, silver gray color, and so on, and so on And so on.

Modeling: is the shape of the visual elements of the second. Design industry's needs and nature of the enterprise product positioning, business and cultural characteristics to match.

Texture: the visual texture is delicate. Different industries, designers use a variety of new materials or expressions of innovation will play a different result. If, IT industry to make use of steel and glass of tough materials to reflect the sense of its science and technology; entertainment industry to make use of multi-color mirror panels, glass and mirror and TV equipment and other materials to reflect the changes in their fashion sense; real estate industry can use Wood panels, glass and stone and appropriate Lvzhi, and other decorative materials to reflect the culture of its human, and so on.

A sense of light: light is focused vision, and sublimation. In addition, the construction process is also critical of the key.

logo from the wall needs to describe the following areas:

Logo of the location where the wall; Wall logo specifications, such as: 300cm wide high-250cm; Logo wall of the status quo, to confirm whether there is a wall. Whether there is a wall decoration; If you logo on the wall materials, technology or some understanding of the design, you can put some of their ideas and requirements; if you know nothing about their company's logo, name and the Sino-British description of the wall and contact details Methods

logo wall

logo wall, the wall image of the service process: on-site measurements logo Wall → according to the circumstances at the scene to the oral Party logo wall options → Party, or reference to the views of both sides to determine → about Wall logo design program, B .

Wall logo out about the cost of production → Party A no-objection, the two sides signed an agreement in advance and 50% of the deposit → 2 working days for the Party to provide its logo Wall → Party A diagram can be satisfied as to its revision until the satisfaction of the logo Wall confirmed that diagram, the beginning of the production of B, the general period of 5 working days to install → → scheduled to install qualified acceptance, Party A shall pay the entire wall logo.

Beijing --- arc advertising business for many years the image of the wall, logo design wall, cutting carving experience, commitment to high-quality, high standards and popular services in the hope that through continuous innovation and the pursuit of quality, you can become Trusted partner.

VI design of the most commonly

VI design of the most commonly used and most of the corporate image of project proposals

In order to better serve our customers, we summed up in practice, some enterprises often use the S VI design items for your consideration:

1. logo design icon
2. signs mapping norms
3. standard color
4. standard fonts
5. signs black and white graphics
6. referred to in English composition
7. full name in English composition
8. business cards
9. letterheads
10. envelope
11. fax format design
12. word document format design
13. PPT format design
14. identification card (ID)
15. enterprises and departments signage
16. Manual cover and inside pages format
17. corporate brochure covers, standardized format
18. timely labelling (notes)
19. bag
20. work T
21. enterprises door appearance
22. series packaged goods
23. contract
24. campaign theme posters
25. CD cover norms
26. Company's Web site home page, page layout and format

Service areas: South Bridge, altar, Fuxing Men Bridge, the West would Bridge, Baiyun Bridge, Osmanthus and Bridge, North Bridge Exhibition, Shing Mun Bridge, South Lishi Lu, Xidan, Chang'an Street, Bai Tasi, exhibitions Road, Jugong Zhuang, the altar, on South Bridge, Fuxing Men Bridge, the West would Bridge, Baiyun Bridge, Osmanthus and Bridge, North Bridge Exhibition, Shing Mun Bridge, South Lishi Lu, Xidan, Chang'an Street, Bai Tasi, exhibitions Road, Che Gongzhuang.

In corporate external image of these projects is very helpful and very useful, for example: formatted powerpoint (ppt) of these two documents, we will keep through the ppt-to-business products or projects, as customers demonstration, then this is A corporate image of the show is very intuitive in a way. He can respond directly to regulate the level of corporate and brand concept, if your business has just started, not too much money to invest, then you can own the actual situation with limited funds to optimize the corporate image, and then in the enterprise Growth in the process of gradual re-regulate.

Service areas: South Bridge, altar, Fuxing Men Bridge, the West would Bridge, Baiyun Bridge, Osmanthus and Bridge, North Bridge Exhibition, Shing Mun Bridge, South Lishi Lu, Xidan, Chang'an Street, Bai Tasi, exhibitions Road, Che Gongzhuang.

Plane newspaper ads

A programme held by the corporate sponsors public service ads Design Competition, in a news event in the publicity and the winning entries as the outdoor advertising, newspapers, online advertising.

Option 2 from the planning to provide posters, as the outdoor advertising, publicity and newspaper ads, by the media or corporate sponsors.

To recommend the inclusion of items:

Sponsor of the LOGO, creative production, LOGO, advertising the name of the media Not to change it.

TV Ads

1. Disrepair of the water pipes tack tack to the leakage of water (the camera from far to near, the voices to ticking sound)
2. From the water pipes near one of the tap water is used in washing vegetables, prepared lunches, Xiwan after Yangzhangerqu also forgotten the Commissioner of the faucet (tap water is hitting the lens Featured in the hands of the people there are movements of water Huahua Background voices)
3. Sewage discharged into the water along a river has been seriously polluted (the use of clips from the water flows into sewers and rivers to connect)
4. River surface blowing a mixture of the dirty things in a small tornado (the camera from Hemian pushed up to the sky, the wind)
5. Still in the sky or wind, but wind Below is an oasis in a desert (the lens is pushed down from the previous, more fierce wind) .Making the screen: For your tomorrow, please save water (with narration)
6. Has been the maintenance of a new water pipes nearby, one hand are the taps tightly twist on the (close-range)
7. Shunshou to tap the edge of the collection has just taken Jiaohua Taomi Shui (lenses from watering the roots of the beautiful flowers close up) (7.8 background voices are harmonious piano accompaniment)
8. Flowers from the virtual to the real change in the distance Castle Peak near the lake (birdsong sound from weak to strong, black screen slowly)

Public service ads in the planning

Advertising purposes:

1. Community on China's water problems and the concerns of the water crisis;
2. Heighten public awareness of water and health, water and the environment and water and awareness of sustainable economic development;
3. Advocacy people scientific water, protection of water resources, prevent water pollution.

Background briefing

China's per capita fresh water for a quarter of the world's average level, a dry state. National has more than 300 cities short of water, 29 percent of the people are drinking bad water, which has 70 million people are drinking high-fluorine water. Each year because of water shortage caused economic losses of more than 100 billion yuan, due to water pollution caused economic losses of over 400 billion more.

Publicity focused on:

1. Show the beauty of water, promote harmony between man and nature, good Jiang, a good river, lake good, good sea; good mountains, good water, good water-US personnel the United States.
2. Water awareness of the importance to human health. 70 percent of the world through the water-borne diseases, clean water, drinking water quality and human health are closely related.
3. Reflect the damage and pollution of water resources; water shortages, water quality deterioration, water features and reduce loss of water ecological environment were different degrees of damage, such as: grassland degradation, shortage of the desert, lake retreat, reduction of water resources, drought, Snow and other harm.
4. Alerted the excessive reliance on science and technology development and utilization of water resources. Integrated water resources development and utilization of science and technology depends on the full involvement, including giving full play to the existing water supply project efficiency, adjusting imbalances in water, used to improve sewage treatment capacity, the establishment of healthy water resources mechanism. However, in the conquest of human nature have made great achievements at the same time, due to go invasion and destruction of the natural ecological environment, resulting in irreparable losses, it is worth our serious consideration and the alert.
5. Everyone involved in promoting water conservation: starting from the side, bit by bit from the start.

Ads target audience:

1. The general public;
2. Contaminated water manufacturers, enterprises;
3. For the improvement of water resources have an impact on the government departments;

logo can change the tone

This problem, you have to describe the situation where you clearly. If we say that you are to others or their own design or modify LOGO, then you can according to their own aesthetic and customer needs, do you think made the appropriate changes to the programme. If people are already forming the LOGO to you to create an ad or do other, then you absolutely can not change other people's LOGO color.

LOGO and advertising design software

CORELDRAW and other vector graphics software LOGO is generally done by CORELDRAW, advertising design, then combined with CORELDRAW PHOTOSHOP together can achieve very good results. If you are a beginner, then I suggest you first take a look at these basic knowledge of software, such as the concept of a broad, with examples start to do.

LOGO companies and advertising slogans production

Design requirements:

1. Designer names of the companies do not have to rigidly adhere to any surface meaning. Please bold ideas, free play.
2. Logo design simple, full, generous and easy identification, "Science and Technology flu" principle, fully embody the electronic (It industry) or the characteristics of solar energy industry.
3. To better graphics performance, can be as abstract or with the.
4. Logo can be monochromatic or two-color combination, but preferably no more than three colors. Printed in black and white at the same time must still have a very good degree of identification.
5. Logo should be the Chinese "Year of e-Kivu" and English "Sipalite" used in combination.

However, Logo itself can not contain Chinese character and deformation. Submitted:

1. Logo signs and a variety of color scheme
2. Note creative designers
3. Enterprise standard color / auxiliary color
4. Name of standards in both English and Chinese enterprises fonts
5. Business card (front and back, in English) / company brochure cover
6. Please provide the complete works available vector graphics source.

关于logo advertisement

标志广告Pty Ltd的诞生的经验，郑家富威廉斯谁拥有超过20年的技术生产，商业活动下，他带。随着他的年轻而充满干劲的团队，郑家富增长的业务发展壮大在过去三年作为一个） Sales Co （以前的交易作为标志广告消委会） 。 弥补了目前的两个分部，洛杉矶媒体和La制作，这新鲜的，充满活力的公司提供完整的解决方案，对所有类型的专门照明和技术活动管理的要求，从标准化的解决方案，以大型定制extravaganzas 。

logo advertisement design

1. Designer names of the companies do not have to rigidly adhere to any surface meaning. Please bold ideas, free play. 2. Logo design simple, full, generous and easy identification, "Science and Technology flu" principle, fully embody the electronic (It industry) or the characteristics of solar energy industry. 3. To better graphics performance, can be as abstract or with the. 4. Logo can be monochromatic or two-color combination, but preferably no more than three colors. Printed in black and white at the same time must still have a very good degree of identification. 5. Logo should be the Chinese "Year of e-Kivu" and English "Sipalite" used in combination. However, Logo itself can not contain Chinese character and deformation. Submitted: 1. Logo signs and a variety of color scheme 2. Note creative designers 3. Enterprise standard color / auxiliary color 4. Name of standards in both English and Chinese enterprises fonts 5. Business card (front and back, in English) / company brochure cover 6. Please provide the complete works available vector graphics source.

Amoi change from the standard talk about brand identity

Superscript ominous for the specific time, the media said Amoi for the standard is very low-key. Suning yesterday to the accident found that, Marketplace version of the background is black, amoi anti-white, red villain, the first thing I really did not see that in mind - not a few days how big a new Shachu to » Later, walked into Amoi is found. The combination of black and white-a bit like sony. sony notebook appears to be very good at using black. "The new brand slogan - deep feelings about the future, expressed Amoi enterprises as a proactive and innovative in the spirit of enterprise. Icon and the new red logo design inspiration comes from the shape of the companies, imply that Amoi look forward to working with partners, consumption The companies are feeling the future. " Yi Han Comments: The new standard is better than the old standard. The most intuitive feeling is more upright English fonts, Gangjin, the atmosphere. Previous font slim and ramps legislature, is arbitrary and people feel less than confident, a little wind on the inverted-feeling. From the font lines in the refraction by the brand temperament and Gangjin is the first fully understands, and from the Haier-for-04 standard. At that time, because companies do Haier's the case, I Permanent Haier, Haier was the first time the subject for news and saw the house on the new Haier Group marked the "official" described. There is a clear memory in particular, the high Angqi r word, on behalf of Haier's international journey. Xiaxin simple look at the face of the brand the road: 2003, Xiaxin, "renamed the" Xia "," AMOISONIC "changed to" AMOI ". Amoi by Xiaxin to, from Xiamen to China, its original intent may indicate that Amoi determined by the regional business development as the top domestic brands, purporting far-reaching, but I do not know how many outsiders took note of this, I also wrote the title written in the Xiaxin. But the English acronym is necessary, after all, four letters in mind than the mind is much easier to nine. Brand-standard, brand recognition is a major topic of Inquiry, we want to speak, say what you feel.

Abuse of brand identity can be fined 30,000

Ministry of Commerce will soon open business on the field of brands, forgery, or fraudulent use of the Ministry of Commerce to inform the sales of brand identity maximum fine of 30,000 yuan. January 9, the Commerce Department began a trial basis "and to inform the business areas of brand protection methods" to regulate business activities to be in the areas of brand and strengthen business areas of brand protection. Ministry of Commerce will be entrusted to professional institutions for the brand data for the indicators to verify, collate and comprehensive estimates, the establishment of the Working Group of Experts on the number of applications for review brand evaluation, commissioned a professional survey institution and the public media to brand the application of social surveys, and Social publicity to inform the brand list.

Snow beer brand logo full replacement

Recently, the first nationwide sales of beer in Beijing, China Resources Snow officially announced, its main beer brand Snow will replace the reunification of the country highlight the "China elements" of the new brand identity. The launch of the new logo snowflakes beer will use China's unique artistic style of the crop of Chinese characters, and natural "Snow petals" pictorial art implantation "snowflake" text to form a distinctive Chinese characteristics, Chinese characters and Chinese fusion of natural snow petal As one of the new brand logo. In addition, for three consecutive years was the single-brand sales champion, and 2007 sales of 510 million liters breakthrough in the "snowflake" The beer is not only a nationwide large-scale replacement of brand identity, in the main the design of the products also use a lot China seals, the Chinese strokes, the Chinese Face Chuangdong elements such as drama and to enhance the unique snowflake logo of the beer. In response, the industry veteran said that the opening of new snow beer, more characteristics of the logo for China Resources Snow beer on the beer market in China to seek a breakthrough to create new opportunities. China Resources Snow on beer (China) Co., Ltd. China Resources Snow Beer (China) Co., Ltd. was established in 1994, is a production and operations of beer, drink wholly foreign-owned enterprises. Headquartered in Beijing, China. Its shareholders are China Resources Enterprise Limited and the world's second-largest beer group SABMiller. China Resources Snow beer from a regional single factory, the development of the industry in the well-known enterprises, and in just a decade's time. At present China Resources Snow beer in 19 provinces and cities in mainland China business over 60 breweries, possession of the Chinese beer market share of 18%. , Which owns more than 30 regional brands in the Chinese market in a number of regional advantages. 2007 China Resources Snow beer production and sales volume of over 690 million liters, the company again exceeded the total domestic production and sales of other beer companies, sales of China's largest beer companies. Beer on the snow 1964, the Chinese beer authority gathered at the assessment of products, a new product in China all beat the old beer, won the first. This beer because of their rich white as snow bubble, and tastes like flowers lasting Yixiang, Suiming called "snowflake beer." In 2002, China Resources Snow Beer (China) Ltd. will be full of beer snow mold into a national brand, Snow beer has been fresh, light taste of cool, positive, aggressive and challenge the brand personality to the country by the majority of consumers of beer lovers Universal love, a young contemporary favorite brand of beer. Since 2002, the snowflakes beer repeatedly by the National Administration of Quality Supervision, Inspection and Quarantine official identified as "China Famous Brand" products, and the end of 2006 was the National Administration of Quality Supervision, Inspection and Quarantine issued a certificate of product quality Mianjian. September 2007, the State Administration for Industry and Commerce Trademark Office determined that "snowflakes" trademark for the "well-known trademarks in China." 2005, Snowflake 158 million liters of beer to the single-sales of goods sold become the country's first beer brand. 2006 snowflakes become China's fastest-growing beer, the most valuable beer brand, its brand value reached 11.185 billion yuan. Following the 2006 snow-goods sales after the first in the country, a new record high in 2007 to 510 million litres of sales, once again reelected Chinese beer industry sales for the first single-the crown. 2007, Snow beer brand value reached 13.658 billion yuan.

Brand logo-Sony

"If an organization can be established, the organization of each member to the team spirit and unity as a whole, by every member of hearts desire to improve their technological level, then this organization will be able to produce countless happy And receipts. " Sony Corporation, founded in 1946. Sony Shengtianzhaofu one of the founding of his autobiography will be named "Made in Japan", he considered that "Made in Japan" contemptuous language into a praise, Sony credit for not small. SONY the origin To the invention player (Walkman), one-gun-type color television sets, mobile perturbation VCR eight centimeters to win the world and the reputation of SONY, was founded in Japan in the global maximum value of the brand. SONY venture beginning of a less attractive name of "Tokyo Telecommunications Industry", founder Masaru Ibuka Thoughts Shengtianzhaofu with RCA and AT & T's name so brief and effective, decided to put the company name changed to 45 English letters Pincheng Name. This name should do with the company name product names, they must be impressive. After long-term research, Shing Tin and depth that Latin Sounds (meaning that voice) is not bad, and the company's products in line with nature. They will be it English, by Mr. Shing Tin's favorite song "Sunshine Boys" (Sunny Boy) impact into Sonny, which means there are lovely. But Japanese pronunciation of Sonny means "loss", in order to fit Japanese culture, the second "n" removed, SONY finally the birth of the name, it read like English is not up English. Selected from the dictionary can not find the name, and later proved to be the foresight that. One to the other manufacturers will not use the trademark to the world will not repeat the question. 1986, SONY promotions in the world of advertising cost of 188 million U.S. dollars. SONY the No. 1 competitor Matsushita Electric Industrial Co. Ltd., in the use of intermediate goods "Panasonic" and "National" two brands, for use in high-level "Technics" brand. Similarly, the Toshiba Senior goods called "Aurex", a senior Mitsubishi called for "Diatone", which is used-goods company name. Sony Corporation and adhere to a single brand strategy, because SONY four letters on behalf of high-quality innovative electronic products. The goal of reunification of the brand process Akil Morita, Sony's leader in half a century ago, explained the creative staff of the importance of the company: "Japanese companies is the secret behind the success of what« This is very simple. People born with curiosity, but with age, This curiosity gradually weakened. My job is to train employees of curiosity. In the Sony Corporation to form an open, free and mutual trust between the environment and is conducive to generate new ideas. " The famous Forbes magazine pointed out that Sony's global vision is working in the consumer multimedia products of the two terminals create the world leadership. "Sony Corporation of the information, entertainment spread to the family of products and information, combining the entertainment industry itself, and positioning itself for leadership in this area. Both in terms of hardware and software there are more than Sony The company, but none in the integration of media and information than Sony has done better. " "This alone a" brand logo Brand logo design to visual language, and choose different types of media in order to maintain consistency of its brand, brand value is increasing. Brand identification system aims to make people's thinking at any time, location, product or event in the first recalled Sony. By D Ogilvy as saying that "in every part of life" has Sony. Sony's brand building within the logo of some described as follows: Sony TV production from the beginning the first day, have designed a trademark of the word. When you watch television through Sony TV, Sony will Yingru logo on your eye. A Sony engineers said that even in Hollywood to see the film, the film transient in the Sony TV did not note that the camera should not be. Sony was very good at media exposure for their products planning Today, Sony already has several movie studios, including Hollywood's Columbia Pictures. Some of the best in the transmission of culture from influential customers, help them spread, one of the success stories are as follows: Prince of Wales will attend the Tokyo International Exhibition 1970, the British ambassador to hope that we can for Wales at the British Embassy residence to install Sony TV. Later, in a hospitality reception, I have known of Wales. Wales first for our television to thank me, and then asked me whether Sony intends to invest and set up factories in the Commonwealth. I also said the company temporarily no such plans. Wales reported to me with a smile, said: "If one day you have to Commonwealth investment, do not forget Wales." Later we have chosen Wales as an investment the first leg of the Commonwealth. A few years later, Yi Lisha White Queen's visit to Japan, I had the honour of the queen met with the British Embassy. She asked me whether the Prince of Wales recommended the investment location, I do have the matter said, is very pleased to hear the Queen. Since then, from Wales Business Development Committee of the many documents we can see, Wales and Sony's cooperation has been very important. The influence of players like other single product, in addition to company profits, also helped raise global awareness. Interestingly, the survey forecast the market players do not have market prospects. Thus, the birth of the Walkman, Sony benefited from new products to lead the public consumption of the fashion business philosophy. As described by Shengtianzhaofu: "We from the beginning to some young people in Tokyo Sunday stroll in the pedestrian street, while listening to their players, while showing off to others." World brand laboratory [brand.icxo.com ] Brand company product passed to the consumers superior logo. When they purchased the world-class brands, they will feel themselves superior. And the use of products, product image of popular will, to become the most outstanding brand users. As Sony's global visibility, and the company can quickly master the innovative competitors, and sometimes a new product from Sony is not the first (such as the one heard the phone), but many consumers think that by the invention of the Sony Corporation . Sony in its commitment to become a leader in each market, expressed this conviction is the most consistent approach to the company as a brand, and each sub-brand associated with brand logos, brand image and leading position in this world Three consumer-oriented features as the core, the Sony brand is the basic method.

China Unicom launched a new brand identity

Hong Kong Daily News: Ma Zhenlong correspondent Zhang Yubin reporters yesterday, the new red as the keynote of China Unicom brand identity brilliant appearance. This year, China Unicom established a new strategic goal to develop a comprehensive update brand image, mainly from the introduction of new color design on the concept of a main color to the traditional telecommunications for the bright blue of the Chinese red, reflects the international "application-oriented , To meet consumer demand as the core "of the" red tide. " The new brand logo to China with red and black ink, people with a strong sense of the visual impact at the same time, to form a stable, harmonious and tension of visual beauty. In the framework of the logo, the letters red double "i" is the highlight of China Unicom "connectivity to all the freedom" of the spirit of the brand Dianjingzhibi. The new brand logo still in use "Chinese knot - Care Guitar" and the image of "China Unicom ChinaUnicom" in word and maintained the consistency of the original logo and the undertaking of.

Sensory feeling brand

Broadly speaking, the market brand in the business are in a dimension of the world - visual, auditory if the brand has been rare on the tag. If I say in the sense of touch, smell the smell, taste, the taste and come in, that a customer is a blind and deaf people can also identify your brand. Can you cite some examples? » World Vision brand: not too much of the hearing world brands:. He, Ding Dong the voice of the airport terminal you must know, is a great brand. Nokia's cell phone ring tones, the voice of the Microsoft Windows startup, you do not know » -- You cheated me! . There are still many olfactory world brands: If you have read the University of instant noodles quarters next door, Do not say you were not Kangshifu the reunification of the beef noodle soup and the smell of beef noodle soup (the smell »). If you can not tell, you certainly did not participate in a final examination. Of course, the girls will know who the smear SKII, who smear the Po. Tactile world brands: Bizhaoyanjing, you may not feel 100 yuan and 50 yuan Taichao small note of the distinction, however, Changhong TV remote control and remote control sony the difference you will feel out on your order to work out new and Dongfeng is the difference between a white board or the same.

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Yi Lina Wheeler application of a dynamic process to help business performance of their brands. Her clients include those who embrace the future leaders of corporations and foundations. Wheeler and strategic Cehua Shi, designers and managers, seizing every opportunity to create a brand, provide an attractive consumer experience. Wheeler often to each company's management and design team, as well as professional designers and design students of the University address. She introduced a brand building elements, analysis of trends in the brand, brand building and innovation and commercial success linked.

Rongxin company's corporate logo

Rongxin company's corporate logo, choose "Rongxin," the English first letter "R" as a basic element of a three-dimensional design of the golden "R" letters of gold supported the true nature of gold, embodies the Rongxin financial companies invested enterprises The characteristics, reflects the company to create wealth Rongxin (Rich) goals. The letter "R" in three-dimensional modeling, angular clear implication of the investment companies sharp vision, multi-angle mode of thinking and multi-level service system. The letter "R" thick full, strong symbol of the strength of the company's robust pace. More dazzling show of gold Rongxin Fengmang people forge ahead with determination and courage of conviction. Signs for a big black, a solid foundation of the company, and continuously exceeded, continue to develop. Concise generous overall mark, identification of strong, bold combination of masculine and the big bold font in the soft one in English, both showed a stable attractive modesty of the United States, also showed the eclectic and the Association of the United States.

Interpretation of brand identity

By the red, black and white three-color composition, Jiangxinduyun, unique, with strong visual impact, reflects the profound cultural background. "Know", "" body for the water column, fonts ancient reserved. "" Like a brisk walk of the people, "the" shape of both feet, is intended to highlight the people-oriented enterprises operating purposes. The entire mark Qiyun vivid, thousands of images, subtle Meaningful Jinshi between the vitality of life. Contentment, ─ ─ ─ focus on the cause of foot care and foot care experts Contentment ─ ─ who advocate healthy and civilized way of life Contentment ─ ─ are optimistic about the aloof attitude towards life Contentment, ─ ─ ─ Changle Foot-to-hui language Contentment, Fu, who were forcibly Qie matter knower Zuxin often, people seeking to free goods Zigao To have immediate, Contentment, Wonderland, I do not know enough to where Habitat; Because of the birth, to make the best use of the living, not to make the best use of Shaji. Contentment, although lying ground, Utah for the peace and happiness; I do not know enough, although the heaven, nor that Italy.

The ideal brand identity

The ideal brand identity: the best way to predict the future is to create it. Significance: marking the convergence of intelligence, imagination and feelings, no other knowledge to do so. True: the design must be suitable for enterprises, and its target market and it engaged in the business type. Distinction: to create a unique logo, make it unique, in the twinkling of an eye has the power to express themselves. Continuing: trademarks, by definition, must be well beyond the passage of time. Consistency: to create a brand identity the purpose of not only the consistency of the surface, is the internal consistency. Flexibility: the need for a logo: a different size, from full color to the two-color, to the monochrome, a combination of different colors, black and white, either by fax or newspaper ads, the film Negatives and positives, electronics, and Print media, new media, Commitment: brands like children, nutrition and the need to foster growth. The design process The same as the political process - the establishment of trust, build relationships, identify exactly the same process. Stage 1 investigations and analysis (Clarify prospects, strategies, goals and values, the survey for the public's needs and feelings, carry out an internal competition, and technical and legal investigations, interviews key management personnel, to assess the brand and brand structure) The management process Team Agreement: Team made clear objectives Identified roles and responsibilities Understanding of policies and procedures Enterprise customers determine the project manager and team Ascertain the contact and team Circulation of the relevant contact information Team commitments: Frank and open exchange Confidentiality Committed to the brand Mutual respect Standards and progress: Works to determine delivery ä Identification of key dates Developing projects schedule According to the need to update progress Production form Decision-making agreement: Building process (all the world's best strategic and creative thinking can be without a wise decision-making process and emerging) Determine policymakers Clearly understand the advantages and disadvantages All decisions will be made a written text Communication agreement: The establishment of documentation processes To determine who can get a copy and how to get All the contents of a text The establishment of the agenda Circulation of meeting records If the size of projects suitable for the case, the establishment of the project's website Document: All documents must be dated Every time the process to draft the proposed date The main document to be annotated version of Information collected: Mandate Set a date Analysis of the primary information Set tasks module procedures The establishment of enquiry system Legal agreement: Analysis of what resources are the intellectual property rights Understand the need to comply with the law Survey confidentiality measures Demonstration of the agreement: Advance notification of the target At the meeting, circulated on the agenda Determine what the media presentation works Establish a unified presentation systems Were confirmed, signed letters - Determine what the next step Competitive survey Distinguish between competitors: Who are the main opponents Who customer relationship with the most closely what is the way And the competitiveness of companies that are indirectly To collect information and investigate: List of information needed The survey of existing research and materials Determine the need for additional investigation Consider the use of interviews, small seminars, networking and other survey methods Determine location: Research opponents positioning Distinguish features, benefits Distinction advantages, disadvantages Research brand personality Identify key messages: Mission Slogan Description Language Advertising and other promotional theme Research on visual identification: Logo Significance Shape Color Text Verification ID: The logo features Marketing support means Sales and marketing tools Brand structure Outdoor logo Study naming strategy: Core brand name Products and services naming system Description of the business domain Research brand levels: What kind of brand structure Compared to the subsidiary brands and brand, the core brand is how to milk with water Blend or the Helijiqun Products and services is the composition Experience competitors: Network for Or visit the company store Buy and use products The use of services A sale of the General Assembly as observers Customer service phone call General information: Concluded Beginning to see opportunities Arrange a demonstration Internal investigation Learn more: By the services market Sales + distribution Marketing Management Publicity function Internal technology For information: Details provided material Available information, data files The establishment of a system: Organization Remedial mechanism Document Management Enquiries To seek information: Or before and after the historical background Market Management Publicity function The attitude of the brand The attitude of the logo Research material: Brand identity Commercial paper Electronic communications Sales and Marketing Internal publicity Environment Retail Logo on the use of: Logo [Logo Color Symbolic significance Font Research on how to advance the process: Promote responsibility The design sector enterprises Advertising agency Printing Such as network administrator Confirmed information: Brand positioning of the main assets of visual language information Stage 2 Brand Strategy Brand Strategy stated: necessary, trust, respect (the author, is that we translator) Phase 2 of the situation Services: 1, set out a clear brand strategy (cooperation) 2, re-definition of the needs of the brand strategy (displaced) 3, the need to develop brand strategy (mergers) Narrowing the focus: a new outlook of the business prospects 2 attention to the real important aspect of 3 into a meaningful dialogue 4 Mining brand essence (a simple truth) 5 create a platform targeted 6 developed central idea 7 intervals Outline of the brand's logo features: concise, strategic, fair, value-added, speaking of Outline of the elements: So far the whole process of review Industry trends Major stakeholders Internal investigation Competitive survey Interviews found Investigations revealed that Brand structure Brand attributes Brand Strategy Target Conclusions and next steps Naming 1 re-examine positioning Brand research goals and objectives of the needs of the market Evaluation of existing name On the names of competitors 2 preparatory work The development timetable Members of groups identified Team work and identify ways Determine the survey methodology Development of decision-making process Organizations access to resources 3 naming standards developed Performance standards Targeting criteria Legal standards Management standards 4 team work Create numerous names Category by category and subject What are the mixed note the name and Mo Fangxing Creative In a variation of the theme on the excavation or repeat 5 initial screening Location Linguistics Legal Habits database Online search On-line telephone directory Domain Registration The establishment of a simple list Environmental testing Name of state Leave a voice mail E-mail sent by Name Put it into business cards It joined the ad title Test Identify reliable method Inspection of dangerous signs Expose trademark conflict Check meaning of language Inspection cultural meaning Semantic analysis Finally the legal test Domestic Abroad Industry Rules and regulations Login

World famous auto brand logo List

Accord is Honda Motor Co. luxury car sales system, its emblem is the letters A deformation, like a calipers, and Honda Motor Co. also have similar signs H Alpha. Romeo, the company's logo is the city emblem of the city of Milan, Milan is also the feudal lords of the Middle Ages Weisikangtai the home of the Duke logo. This marks from 1911 to become Alpha. Romeo and its production of vehicles logo Audi's trademark is linked to the four Central, Audi was originally due to the merger of four companies, each ring is one of the representatives of the company Japan's Toyota Motor Corporation is a sign from the ring composed of three oval, a cross between the two oval Yishu constitute a T, Toyota Motor Corporation is the English name "TOYOTA" the first letter, an oval on behalf of the Earth, reflecting To their own products to the world's wishes. BMW logo is a blue hue between the two propeller logo, the symbol of the past in the aero-engine technology's leading position GM Buick Cadillac, the company is set up at the choice of this name to the Royal to the French aristocracy, the explorer, Anthony. Clemens. Cadillac pay tribute Chevrolet is the logo of the butterfly tie Rolls-Royce, the car is the trade mark is formed by two superimposed R, automotive cooling, cast a statue of the goddess of the car flying the traditional signs Chrysler's trademark is a equilateral Wujiao Xing, a built-Wu Jiaoxing, written under the Chrysler, the company founder Walter. Chrysler's surname Suzuki Motor Corp. is a trademark of the "Suzuki" (SUZUKI) the first letter "S" from deformation, the company explained that this design gives people a sense of strength, a symbol of the company is developing the Suzuki Dodge Ram Eagle U.S. auto companies Jeyo Logo car company's logo is a mighty lion Volvo trademark of "Volvo" in Latin in a "rolling forward" means Hyundai Motor company's logo is an oval-shaped silver Guang Shanshan in the legislation of a ramp capitalized H Unlimited The company is marked by two German VW words (Volks Wagen) the first letter, the company's car production is to sign for the trademark Lincoln U.S. Jeep Corporation Kia Off-road Land Rover Ao Simo than Lexus Lexus name of the English pronunciation in English make people think that luxury means, it is a sign in the Oval has a capitalization of L Subaru is the increase in Fuji Heavy Industries products, Subaru is places cattle Pleiades constellation of Japanese pronunciation, with eyes can see observe the constellation of six bright stars, it is also known as the Sixth Company Star Jaguar is the meaning of the jaguar, it is a sign of a wild jaguar Daimler Benz - trigeminal Star represents the desire to conquer land, sea and air, this is the trademark of Daimler Benz and the company after the merger Mexican Venturi Puli Plymouth Nissan logo, a round on behalf of the sun, the middle of the word is the word Nissan pinyin form, above the word means "to target and the car tomorrow Mitsubishi Motors Corp., is a symbol of 100 years of history, from 1873 Mitsubishi Yataro Iwasaki, founder of the "99 chambers of commerce," renamed "Mitsubishi Chamber of Commerce" after use. France Leiluo Pontiac Saturn Mazda oval logo on both sides represent the noble and unlimited creativity, inside the inner flame-like graphics that is full of sincere and strong passion Big hair is a trademark of the alphabet from the (DAIHATSU) the first letter from D changes, the company explained that the design shown "Yongbao youth" of the big companies Verkhovna Rada, the graphics are trademarks of the L and D LADA two-letter combination with the design of cruise ships sail Maserati, the company's logo is a leaf-shaped base in place Trident, Trident Roman mythology, the sea of weapons, but also the Italian city of Bologna city logo Porsche Ford Motor Co. Honda Motor Co. General Motors Corp. GM China General Shanghai GM, Shanghai GM Lotus Motors Corp. Citroen Ferrari Bentley Red flag (AEOLUS) Dongfeng Motor Beijing Jeep WULING) and Liuzhou Wuling (Norveco) north China (Yulon) Taiwan's Yulon Chongqing Changan Changhe South East Beverly Wah Tung Gold Cup Peony Chery Songhua River Xiali Jinlong Yuejin Skylark China GM - Oz Oz - Dawn Chevrolet - Kama Nuo Snow Fry - Corvette Ford - Broncos Broncos - Cobra Ford - Cougar Dodgers - Kuiyi Mike Opel Opel Neoplan Neoplan Man Mengshi Rover Rover Rover - Austin Luo Fu - MG Aston Martin (Morgan) Morgan Vauxhall V Jorge Vieques Mini Mini Leopard licensing Fudeng reported Triumph Leland Dai Moose Lagonda TVR Make Si Renault Renault Talbot Ford - Lincoln Fiat Fiat Iveco Iveco Lancia Lamborghini Aesop Pininfarina Shourie Bugatti Abbas Dili because of Nuosang Nissan - President Nissan - Dili Faessler Mazda-Jun Lang Isuzu Isuzu Turtle licensing Hino Hino Daewoo Daewoo Daewoo - according to Sipa Luo (Ssangyong) Ssangyong Shen Bao (Sweden) Scania Belfast Picasso Skoda Switzerland micro-car Da Xiya Pluto Dayton Polo is hereby