Internet advertising terms

CPA (Cost-per-Action): the cost of each operation, that is, each visitor to the Web advertising the action taken charge of the pricing model. For users of the definition of special operations, including the formation of a transaction, a registered user, or click on an ad network, and so on.

CPC (Cost-per-click): cost-per-click. According to the ad was clicked on the number of charges. Key words such as advertising in general this pricing model. CPM (Cost per Thousand Impressions): cost per thousand impressions. Display ads per Article 1000 (impression). CPM is the most commonly used one of the online advertising pricing model.

CPO (Cost-per-Order): also known as Cost-per-Transaction, that is, under the orders of each /-per-transaction fees.

PPC (Pay-per-Click): click on ads is based on the information or e-mail users to pay for an ad network pricing model.

PPL (Pay-per-Lead): According to the network every time the ads have paid to guide the pricing model. For example, advertisers for the ads visitors click on to complete a form on-line advertising service provider to pay. This model often used for membership-based network marketing model for the development of the Union Web site commission model.

PPS (Pay-per-Sale): According to the ad networks created by the direct sales and a pay-pricing model.

CPTM (Cost per Targeted Thousand Impressions): After positioning of users (such as demographic information based on location) of the cost-thousand impression. CPTM and the CPM is the difference between, CPM is the impression that all users, but only after CPTM positioning the impression that the number of users.

SP (Sales Promotion): supermarket sales promotions, including a variety of short-term stimulus tool to stimulate more rapid or a large number of customers in the store to buy merchandise. If the provision of promotional ads in the stores to buy goods is the reason, sales promotions are provided to stimulate the purchase. POP (Point of Purchase Advertising): intended to store advertising, point of sale advertising, is the place to buy goods, retail shops around the entrance, as well as internal space for the setting up of commodity advertising.

DM (Direct mail): distributed to a customer's goods Express ads alone, usually open from 8 or 16 open advertising of the entire paper from the printing of color negative, the city of supermarket sales is an important way. DM can be effective through the introduction of new products, and attract new customers and improve traffic, to increase their turnover to increase gross profit margins.

Editor of the online advertising broker paragraph

Internet advertising brokers is that owners and advertisers to meet the diverse needs of the media networks, to promote advertising transactions at the same time, to help advertisers on the network media to do the most accurate and effective advertising. And on behalf of advertisers and media networks and access to the signing of the contract in accordance with the law commission set up by brokers and individuals.

"Broker" is a professional. In general, is the agent for the others to promote commodity trading, commission and the contract entered into the contract when the contract to act as an intermediary for the commission to enter into a contract to provide the information, opportunity, or anonymous transactions on behalf of clients With the contract signed the contract in accordance with the law and access to the commission established by the brokerage organizations and individuals. E-advertising network that is advertising, through the dissemination of electronic information services to the consumer ads. However, the largest network of media properties is that it's interactive, information dissemination is not a one-way transmission and two-way communication. China's advertising business had net advertising network is defined as: the spread on the Internet, published advertisements in the form of its advertising, the charging system is characterized by advertising in areas such as traditional forms of advertising (mainly newspapers, magazines, television and radio) are very The major difference.

The main forms of online advertising

Net pieces of advertising (including Banner, Button, Banner, the vertical side, huge, and so on)

Network ad rate is based on GIF, JPG, Flash format, such as the establishment of the image file, the page orientation for most of the performance of ad content, while the use of languages such as Java to produce interactive, such as the Shockwave plug-in tools to enhance the performance of Force.

text link ads

Text link ads based on a line of text as an ad, click to enter the appropriate page ad. This is a minimum of interference on the viewers, but it is more effective forms of online advertising. Sometimes, the simplest form of advertising is the best effect.

e-mail ads

E-mail with targeted ads (unless you deliberately junk), low-cost feature of advertising and content restrictions. In particular targeted features, it can be specific to a particular individual to send ads for other online advertising methods yet.

sponsorship

Ad-sponsored diverse than the traditional ad network to give advertisers more options.

with a combination of advertising content

The combination of advertising and content can be described as advertisement-sponsored a from the surface, they seem more like the contents of web pages rather than advertising. In traditional print media, such ads are a clear marker that this is advertising, and in the pages are usually no clear boundaries.

advertising spots (pop-up ads)

Visitors sign in at the request of the page when forced to insert a page ads or pop-up ad windows. They are somewhat similar to TV commercials are interrupted normal programming to play, forced to watch. There are all kinds of advertising spots-size, full-screen also has a small window, and the degree of interaction is different from static to dynamic all have. Viewers can not close the window to see advertising (TV ads can not do), but they have no signs of the emergence, and certainly will be viewers to see.

Rich Media

Generally refers to the use of browser plug-ins or other scripting language, Java language, such as the preparation of complex visual effects and interactive advertising network function. These effects of the use of the effectiveness on the one hand, depends on the site of the server-side setting, on the other hand, depends on visitors can view the browser. In general, RichMedia performance can be more exciting content of the ads.

and other new ad

Video advertising, road shows ads, Free to Be huge advertising page ads, ads, and so congratulations.

calls paid ads

China is the jingle bell SEO Marketing Center (SEO Service Center) and Chinese search engine optimization Institute of Marketing (SEO Research Institute) jointly launched a Web ad, jingle bell that calls paid advertising network www.dinglingling.net To achieve the planned free of charge, free of charge to display and click on free of charge and only received an effective customer telephone charges only.

Chinese Internet ad Shi development

China's first commercial network ads appear in March 1997, the site is spread Chinabyte, the performance of ads in the form of 468 × 60 pixels animated banner ad. Intel and IBM is the first on the Internet to advertise advertisers. China's advertising network until early 1999 to slightly scale. After years of development, online advertising industry has been slowly through the baptism of several mature.

Internet advertising of origin

Trace to its source, advertising network originated in the United States. October 14, 1994, a well-known U.S. magazine Wired launched a Web version of the Hotwired, began its home page, such as AT & T customers in 14 ad Banner. This is the Internet ad marks a milestone.

What is network ad?

In short, online advertising is done on the network's advertising. Use of the site's banner ads, text links, multimedia approach, the Internet or published in the publication of advertisements, the network delivered to Internet users a high-tech advertising works.

With the four major traditional media (newspapers, magazines, television, radio) advertising, and recently has been the favored outdoor advertising, advertising networks have unique advantages, the implementation of modern marketing is an important part of the media strategy. Internet advertising is a brand new media, the fastest results are satisfactory, the expansion of small and medium enterprises, large installed a good way for a wide range of international business even more so. At present, the network's advertising market is growing at an alarming rate, the effectiveness of online advertising more and more important. As a result the advertising industry and even the Internet that will go beyond the signs, the four major traditional media (television, radio, newspapers, magazines), the fifth-largest media. So many world-class advertising agencies have set up a dedicated "media networks division," to open up a huge market for online advertising.