Amoi change from the standard talk about brand identity

Superscript ominous for the specific time, the media said Amoi for the standard is very low-key. Suning yesterday to the accident found that, Marketplace version of the background is black, amoi anti-white, red villain, the first thing I really did not see that in mind - not a few days how big a new Shachu to » Later, walked into Amoi is found. The combination of black and white-a bit like sony. sony notebook appears to be very good at using black. "The new brand slogan - deep feelings about the future, expressed Amoi enterprises as a proactive and innovative in the spirit of enterprise. Icon and the new red logo design inspiration comes from the shape of the companies, imply that Amoi look forward to working with partners, consumption The companies are feeling the future. " Yi Han Comments: The new standard is better than the old standard. The most intuitive feeling is more upright English fonts, Gangjin, the atmosphere. Previous font slim and ramps legislature, is arbitrary and people feel less than confident, a little wind on the inverted-feeling. From the font lines in the refraction by the brand temperament and Gangjin is the first fully understands, and from the Haier-for-04 standard. At that time, because companies do Haier's the case, I Permanent Haier, Haier was the first time the subject for news and saw the house on the new Haier Group marked the "official" described. There is a clear memory in particular, the high Angqi r word, on behalf of Haier's international journey. Xiaxin simple look at the face of the brand the road: 2003, Xiaxin, "renamed the" Xia "," AMOISONIC "changed to" AMOI ". Amoi by Xiaxin to, from Xiamen to China, its original intent may indicate that Amoi determined by the regional business development as the top domestic brands, purporting far-reaching, but I do not know how many outsiders took note of this, I also wrote the title written in the Xiaxin. But the English acronym is necessary, after all, four letters in mind than the mind is much easier to nine. Brand-standard, brand recognition is a major topic of Inquiry, we want to speak, say what you feel.

Abuse of brand identity can be fined 30,000

Ministry of Commerce will soon open business on the field of brands, forgery, or fraudulent use of the Ministry of Commerce to inform the sales of brand identity maximum fine of 30,000 yuan. January 9, the Commerce Department began a trial basis "and to inform the business areas of brand protection methods" to regulate business activities to be in the areas of brand and strengthen business areas of brand protection. Ministry of Commerce will be entrusted to professional institutions for the brand data for the indicators to verify, collate and comprehensive estimates, the establishment of the Working Group of Experts on the number of applications for review brand evaluation, commissioned a professional survey institution and the public media to brand the application of social surveys, and Social publicity to inform the brand list.

China Unicom launched a new brand identity

Hong Kong Daily News: Ma Zhenlong correspondent Zhang Yubin reporters yesterday, the new red as the keynote of China Unicom brand identity brilliant appearance. This year, China Unicom established a new strategic goal to develop a comprehensive update brand image, mainly from the introduction of new color design on the concept of a main color to the traditional telecommunications for the bright blue of the Chinese red, reflects the international "application-oriented , To meet consumer demand as the core "of the" red tide. " The new brand logo to China with red and black ink, people with a strong sense of the visual impact at the same time, to form a stable, harmonious and tension of visual beauty. In the framework of the logo, the letters red double "i" is the highlight of China Unicom "connectivity to all the freedom" of the spirit of the brand Dianjingzhibi. The new brand logo still in use "Chinese knot - Care Guitar" and the image of "China Unicom ChinaUnicom" in word and maintained the consistency of the original logo and the undertaking of.

Interpretation of brand identity

By the red, black and white three-color composition, Jiangxinduyun, unique, with strong visual impact, reflects the profound cultural background. "Know", "" body for the water column, fonts ancient reserved. "" Like a brisk walk of the people, "the" shape of both feet, is intended to highlight the people-oriented enterprises operating purposes. The entire mark Qiyun vivid, thousands of images, subtle Meaningful Jinshi between the vitality of life. Contentment, ─ ─ ─ focus on the cause of foot care and foot care experts Contentment ─ ─ who advocate healthy and civilized way of life Contentment ─ ─ are optimistic about the aloof attitude towards life Contentment, ─ ─ ─ Changle Foot-to-hui language Contentment, Fu, who were forcibly Qie matter knower Zuxin often, people seeking to free goods Zigao To have immediate, Contentment, Wonderland, I do not know enough to where Habitat; Because of the birth, to make the best use of the living, not to make the best use of Shaji. Contentment, although lying ground, Utah for the peace and happiness; I do not know enough, although the heaven, nor that Italy.

The ideal brand identity

The ideal brand identity: the best way to predict the future is to create it. Significance: marking the convergence of intelligence, imagination and feelings, no other knowledge to do so. True: the design must be suitable for enterprises, and its target market and it engaged in the business type. Distinction: to create a unique logo, make it unique, in the twinkling of an eye has the power to express themselves. Continuing: trademarks, by definition, must be well beyond the passage of time. Consistency: to create a brand identity the purpose of not only the consistency of the surface, is the internal consistency. Flexibility: the need for a logo: a different size, from full color to the two-color, to the monochrome, a combination of different colors, black and white, either by fax or newspaper ads, the film Negatives and positives, electronics, and Print media, new media, Commitment: brands like children, nutrition and the need to foster growth. The design process The same as the political process - the establishment of trust, build relationships, identify exactly the same process. Stage 1 investigations and analysis (Clarify prospects, strategies, goals and values, the survey for the public's needs and feelings, carry out an internal competition, and technical and legal investigations, interviews key management personnel, to assess the brand and brand structure) The management process Team Agreement: Team made clear objectives Identified roles and responsibilities Understanding of policies and procedures Enterprise customers determine the project manager and team Ascertain the contact and team Circulation of the relevant contact information Team commitments: Frank and open exchange Confidentiality Committed to the brand Mutual respect Standards and progress: Works to determine delivery ä Identification of key dates Developing projects schedule According to the need to update progress Production form Decision-making agreement: Building process (all the world's best strategic and creative thinking can be without a wise decision-making process and emerging) Determine policymakers Clearly understand the advantages and disadvantages All decisions will be made a written text Communication agreement: The establishment of documentation processes To determine who can get a copy and how to get All the contents of a text The establishment of the agenda Circulation of meeting records If the size of projects suitable for the case, the establishment of the project's website Document: All documents must be dated Every time the process to draft the proposed date The main document to be annotated version of Information collected: Mandate Set a date Analysis of the primary information Set tasks module procedures The establishment of enquiry system Legal agreement: Analysis of what resources are the intellectual property rights Understand the need to comply with the law Survey confidentiality measures Demonstration of the agreement: Advance notification of the target At the meeting, circulated on the agenda Determine what the media presentation works Establish a unified presentation systems Were confirmed, signed letters - Determine what the next step Competitive survey Distinguish between competitors: Who are the main opponents Who customer relationship with the most closely what is the way And the competitiveness of companies that are indirectly To collect information and investigate: List of information needed The survey of existing research and materials Determine the need for additional investigation Consider the use of interviews, small seminars, networking and other survey methods Determine location: Research opponents positioning Distinguish features, benefits Distinction advantages, disadvantages Research brand personality Identify key messages: Mission Slogan Description Language Advertising and other promotional theme Research on visual identification: Logo Significance Shape Color Text Verification ID: The logo features Marketing support means Sales and marketing tools Brand structure Outdoor logo Study naming strategy: Core brand name Products and services naming system Description of the business domain Research brand levels: What kind of brand structure Compared to the subsidiary brands and brand, the core brand is how to milk with water Blend or the Helijiqun Products and services is the composition Experience competitors: Network for Or visit the company store Buy and use products The use of services A sale of the General Assembly as observers Customer service phone call General information: Concluded Beginning to see opportunities Arrange a demonstration Internal investigation Learn more: By the services market Sales + distribution Marketing Management Publicity function Internal technology For information: Details provided material Available information, data files The establishment of a system: Organization Remedial mechanism Document Management Enquiries To seek information: Or before and after the historical background Market Management Publicity function The attitude of the brand The attitude of the logo Research material: Brand identity Commercial paper Electronic communications Sales and Marketing Internal publicity Environment Retail Logo on the use of: Logo [Logo Color Symbolic significance Font Research on how to advance the process: Promote responsibility The design sector enterprises Advertising agency Printing Such as network administrator Confirmed information: Brand positioning of the main assets of visual language information Stage 2 Brand Strategy Brand Strategy stated: necessary, trust, respect (the author, is that we translator) Phase 2 of the situation Services: 1, set out a clear brand strategy (cooperation) 2, re-definition of the needs of the brand strategy (displaced) 3, the need to develop brand strategy (mergers) Narrowing the focus: a new outlook of the business prospects 2 attention to the real important aspect of 3 into a meaningful dialogue 4 Mining brand essence (a simple truth) 5 create a platform targeted 6 developed central idea 7 intervals Outline of the brand's logo features: concise, strategic, fair, value-added, speaking of Outline of the elements: So far the whole process of review Industry trends Major stakeholders Internal investigation Competitive survey Interviews found Investigations revealed that Brand structure Brand attributes Brand Strategy Target Conclusions and next steps Naming 1 re-examine positioning Brand research goals and objectives of the needs of the market Evaluation of existing name On the names of competitors 2 preparatory work The development timetable Members of groups identified Team work and identify ways Determine the survey methodology Development of decision-making process Organizations access to resources 3 naming standards developed Performance standards Targeting criteria Legal standards Management standards 4 team work Create numerous names Category by category and subject What are the mixed note the name and Mo Fangxing Creative In a variation of the theme on the excavation or repeat 5 initial screening Location Linguistics Legal Habits database Online search On-line telephone directory Domain Registration The establishment of a simple list Environmental testing Name of state Leave a voice mail E-mail sent by Name Put it into business cards It joined the ad title Test Identify reliable method Inspection of dangerous signs Expose trademark conflict Check meaning of language Inspection cultural meaning Semantic analysis Finally the legal test Domestic Abroad Industry Rules and regulations Login

Intel opened a new brand identity

brand identity:The new logo will work with Intel's existing corporate logo, "Intel Inside" logo combined. Intel will be carrying a slogan "Pentium" brand will continue to apply. Intel currently using the "Intel" in the logo, "e" slightly lower than other letters, "Intel Inside" logo was a circle around.