The ideal brand identity

The ideal brand identity: the best way to predict the future is to create it. Significance: marking the convergence of intelligence, imagination and feelings, no other knowledge to do so. True: the design must be suitable for enterprises, and its target market and it engaged in the business type. Distinction: to create a unique logo, make it unique, in the twinkling of an eye has the power to express themselves. Continuing: trademarks, by definition, must be well beyond the passage of time. Consistency: to create a brand identity the purpose of not only the consistency of the surface, is the internal consistency. Flexibility: the need for a logo: a different size, from full color to the two-color, to the monochrome, a combination of different colors, black and white, either by fax or newspaper ads, the film Negatives and positives, electronics, and Print media, new media, Commitment: brands like children, nutrition and the need to foster growth. The design process The same as the political process - the establishment of trust, build relationships, identify exactly the same process. Stage 1 investigations and analysis (Clarify prospects, strategies, goals and values, the survey for the public's needs and feelings, carry out an internal competition, and technical and legal investigations, interviews key management personnel, to assess the brand and brand structure) The management process Team Agreement: Team made clear objectives Identified roles and responsibilities Understanding of policies and procedures Enterprise customers determine the project manager and team Ascertain the contact and team Circulation of the relevant contact information Team commitments: Frank and open exchange Confidentiality Committed to the brand Mutual respect Standards and progress: Works to determine delivery ä Identification of key dates Developing projects schedule According to the need to update progress Production form Decision-making agreement: Building process (all the world's best strategic and creative thinking can be without a wise decision-making process and emerging) Determine policymakers Clearly understand the advantages and disadvantages All decisions will be made a written text Communication agreement: The establishment of documentation processes To determine who can get a copy and how to get All the contents of a text The establishment of the agenda Circulation of meeting records If the size of projects suitable for the case, the establishment of the project's website Document: All documents must be dated Every time the process to draft the proposed date The main document to be annotated version of Information collected: Mandate Set a date Analysis of the primary information Set tasks module procedures The establishment of enquiry system Legal agreement: Analysis of what resources are the intellectual property rights Understand the need to comply with the law Survey confidentiality measures Demonstration of the agreement: Advance notification of the target At the meeting, circulated on the agenda Determine what the media presentation works Establish a unified presentation systems Were confirmed, signed letters - Determine what the next step Competitive survey Distinguish between competitors: Who are the main opponents Who customer relationship with the most closely what is the way And the competitiveness of companies that are indirectly To collect information and investigate: List of information needed The survey of existing research and materials Determine the need for additional investigation Consider the use of interviews, small seminars, networking and other survey methods Determine location: Research opponents positioning Distinguish features, benefits Distinction advantages, disadvantages Research brand personality Identify key messages: Mission Slogan Description Language Advertising and other promotional theme Research on visual identification: Logo Significance Shape Color Text Verification ID: The logo features Marketing support means Sales and marketing tools Brand structure Outdoor logo Study naming strategy: Core brand name Products and services naming system Description of the business domain Research brand levels: What kind of brand structure Compared to the subsidiary brands and brand, the core brand is how to milk with water Blend or the Helijiqun Products and services is the composition Experience competitors: Network for Or visit the company store Buy and use products The use of services A sale of the General Assembly as observers Customer service phone call General information: Concluded Beginning to see opportunities Arrange a demonstration Internal investigation Learn more: By the services market Sales + distribution Marketing Management Publicity function Internal technology For information: Details provided material Available information, data files The establishment of a system: Organization Remedial mechanism Document Management Enquiries To seek information: Or before and after the historical background Market Management Publicity function The attitude of the brand The attitude of the logo Research material: Brand identity Commercial paper Electronic communications Sales and Marketing Internal publicity Environment Retail Logo on the use of: Logo [Logo Color Symbolic significance Font Research on how to advance the process: Promote responsibility The design sector enterprises Advertising agency Printing Such as network administrator Confirmed information: Brand positioning of the main assets of visual language information Stage 2 Brand Strategy Brand Strategy stated: necessary, trust, respect (the author, is that we translator) Phase 2 of the situation Services: 1, set out a clear brand strategy (cooperation) 2, re-definition of the needs of the brand strategy (displaced) 3, the need to develop brand strategy (mergers) Narrowing the focus: a new outlook of the business prospects 2 attention to the real important aspect of 3 into a meaningful dialogue 4 Mining brand essence (a simple truth) 5 create a platform targeted 6 developed central idea 7 intervals Outline of the brand's logo features: concise, strategic, fair, value-added, speaking of Outline of the elements: So far the whole process of review Industry trends Major stakeholders Internal investigation Competitive survey Interviews found Investigations revealed that Brand structure Brand attributes Brand Strategy Target Conclusions and next steps Naming 1 re-examine positioning Brand research goals and objectives of the needs of the market Evaluation of existing name On the names of competitors 2 preparatory work The development timetable Members of groups identified Team work and identify ways Determine the survey methodology Development of decision-making process Organizations access to resources 3 naming standards developed Performance standards Targeting criteria Legal standards Management standards 4 team work Create numerous names Category by category and subject What are the mixed note the name and Mo Fangxing Creative In a variation of the theme on the excavation or repeat 5 initial screening Location Linguistics Legal Habits database Online search On-line telephone directory Domain Registration The establishment of a simple list Environmental testing Name of state Leave a voice mail E-mail sent by Name Put it into business cards It joined the ad title Test Identify reliable method Inspection of dangerous signs Expose trademark conflict Check meaning of language Inspection cultural meaning Semantic analysis Finally the legal test Domestic Abroad Industry Rules and regulations Login