China Unicom launched a new brand identity

Hong Kong Daily News: Ma Zhenlong correspondent Zhang Yubin reporters yesterday, the new red as the keynote of China Unicom brand identity brilliant appearance. This year, China Unicom established a new strategic goal to develop a comprehensive update brand image, mainly from the introduction of new color design on the concept of a main color to the traditional telecommunications for the bright blue of the Chinese red, reflects the international "application-oriented , To meet consumer demand as the core "of the" red tide. " The new brand logo to China with red and black ink, people with a strong sense of the visual impact at the same time, to form a stable, harmonious and tension of visual beauty. In the framework of the logo, the letters red double "i" is the highlight of China Unicom "connectivity to all the freedom" of the spirit of the brand Dianjingzhibi. The new brand logo still in use "Chinese knot - Care Guitar" and the image of "China Unicom ChinaUnicom" in word and maintained the consistency of the original logo and the undertaking of.