Brand logo-Sony

"If an organization can be established, the organization of each member to the team spirit and unity as a whole, by every member of hearts desire to improve their technological level, then this organization will be able to produce countless happy And receipts. " Sony Corporation, founded in 1946. Sony Shengtianzhaofu one of the founding of his autobiography will be named "Made in Japan", he considered that "Made in Japan" contemptuous language into a praise, Sony credit for not small. SONY the origin To the invention player (Walkman), one-gun-type color television sets, mobile perturbation VCR eight centimeters to win the world and the reputation of SONY, was founded in Japan in the global maximum value of the brand. SONY venture beginning of a less attractive name of "Tokyo Telecommunications Industry", founder Masaru Ibuka Thoughts Shengtianzhaofu with RCA and AT & T's name so brief and effective, decided to put the company name changed to 45 English letters Pincheng Name. This name should do with the company name product names, they must be impressive. After long-term research, Shing Tin and depth that Latin Sounds (meaning that voice) is not bad, and the company's products in line with nature. They will be it English, by Mr. Shing Tin's favorite song "Sunshine Boys" (Sunny Boy) impact into Sonny, which means there are lovely. But Japanese pronunciation of Sonny means "loss", in order to fit Japanese culture, the second "n" removed, SONY finally the birth of the name, it read like English is not up English. Selected from the dictionary can not find the name, and later proved to be the foresight that. One to the other manufacturers will not use the trademark to the world will not repeat the question. 1986, SONY promotions in the world of advertising cost of 188 million U.S. dollars. SONY the No. 1 competitor Matsushita Electric Industrial Co. Ltd., in the use of intermediate goods "Panasonic" and "National" two brands, for use in high-level "Technics" brand. Similarly, the Toshiba Senior goods called "Aurex", a senior Mitsubishi called for "Diatone", which is used-goods company name. Sony Corporation and adhere to a single brand strategy, because SONY four letters on behalf of high-quality innovative electronic products. The goal of reunification of the brand process Akil Morita, Sony's leader in half a century ago, explained the creative staff of the importance of the company: "Japanese companies is the secret behind the success of what« This is very simple. People born with curiosity, but with age, This curiosity gradually weakened. My job is to train employees of curiosity. In the Sony Corporation to form an open, free and mutual trust between the environment and is conducive to generate new ideas. " The famous Forbes magazine pointed out that Sony's global vision is working in the consumer multimedia products of the two terminals create the world leadership. "Sony Corporation of the information, entertainment spread to the family of products and information, combining the entertainment industry itself, and positioning itself for leadership in this area. Both in terms of hardware and software there are more than Sony The company, but none in the integration of media and information than Sony has done better. " "This alone a" brand logo Brand logo design to visual language, and choose different types of media in order to maintain consistency of its brand, brand value is increasing. Brand identification system aims to make people's thinking at any time, location, product or event in the first recalled Sony. By D Ogilvy as saying that "in every part of life" has Sony. Sony's brand building within the logo of some described as follows: Sony TV production from the beginning the first day, have designed a trademark of the word. When you watch television through Sony TV, Sony will Yingru logo on your eye. A Sony engineers said that even in Hollywood to see the film, the film transient in the Sony TV did not note that the camera should not be. Sony was very good at media exposure for their products planning Today, Sony already has several movie studios, including Hollywood's Columbia Pictures. Some of the best in the transmission of culture from influential customers, help them spread, one of the success stories are as follows: Prince of Wales will attend the Tokyo International Exhibition 1970, the British ambassador to hope that we can for Wales at the British Embassy residence to install Sony TV. Later, in a hospitality reception, I have known of Wales. Wales first for our television to thank me, and then asked me whether Sony intends to invest and set up factories in the Commonwealth. I also said the company temporarily no such plans. Wales reported to me with a smile, said: "If one day you have to Commonwealth investment, do not forget Wales." Later we have chosen Wales as an investment the first leg of the Commonwealth. A few years later, Yi Lisha White Queen's visit to Japan, I had the honour of the queen met with the British Embassy. She asked me whether the Prince of Wales recommended the investment location, I do have the matter said, is very pleased to hear the Queen. Since then, from Wales Business Development Committee of the many documents we can see, Wales and Sony's cooperation has been very important. The influence of players like other single product, in addition to company profits, also helped raise global awareness. Interestingly, the survey forecast the market players do not have market prospects. Thus, the birth of the Walkman, Sony benefited from new products to lead the public consumption of the fashion business philosophy. As described by Shengtianzhaofu: "We from the beginning to some young people in Tokyo Sunday stroll in the pedestrian street, while listening to their players, while showing off to others." World brand laboratory [brand.icxo.com ] Brand company product passed to the consumers superior logo. When they purchased the world-class brands, they will feel themselves superior. And the use of products, product image of popular will, to become the most outstanding brand users. As Sony's global visibility, and the company can quickly master the innovative competitors, and sometimes a new product from Sony is not the first (such as the one heard the phone), but many consumers think that by the invention of the Sony Corporation . Sony in its commitment to become a leader in each market, expressed this conviction is the most consistent approach to the company as a brand, and each sub-brand associated with brand logos, brand image and leading position in this world Three consumer-oriented features as the core, the Sony brand is the basic method.