Snow beer brand logo full replacement

Recently, the first nationwide sales of beer in Beijing, China Resources Snow officially announced, its main beer brand Snow will replace the reunification of the country highlight the "China elements" of the new brand identity. The launch of the new logo snowflakes beer will use China's unique artistic style of the crop of Chinese characters, and natural "Snow petals" pictorial art implantation "snowflake" text to form a distinctive Chinese characteristics, Chinese characters and Chinese fusion of natural snow petal As one of the new brand logo. In addition, for three consecutive years was the single-brand sales champion, and 2007 sales of 510 million liters breakthrough in the "snowflake" The beer is not only a nationwide large-scale replacement of brand identity, in the main the design of the products also use a lot China seals, the Chinese strokes, the Chinese Face Chuangdong elements such as drama and to enhance the unique snowflake logo of the beer. In response, the industry veteran said that the opening of new snow beer, more characteristics of the logo for China Resources Snow beer on the beer market in China to seek a breakthrough to create new opportunities. China Resources Snow on beer (China) Co., Ltd. China Resources Snow Beer (China) Co., Ltd. was established in 1994, is a production and operations of beer, drink wholly foreign-owned enterprises. Headquartered in Beijing, China. Its shareholders are China Resources Enterprise Limited and the world's second-largest beer group SABMiller. China Resources Snow beer from a regional single factory, the development of the industry in the well-known enterprises, and in just a decade's time. At present China Resources Snow beer in 19 provinces and cities in mainland China business over 60 breweries, possession of the Chinese beer market share of 18%. , Which owns more than 30 regional brands in the Chinese market in a number of regional advantages. 2007 China Resources Snow beer production and sales volume of over 690 million liters, the company again exceeded the total domestic production and sales of other beer companies, sales of China's largest beer companies. Beer on the snow 1964, the Chinese beer authority gathered at the assessment of products, a new product in China all beat the old beer, won the first. This beer because of their rich white as snow bubble, and tastes like flowers lasting Yixiang, Suiming called "snowflake beer." In 2002, China Resources Snow Beer (China) Ltd. will be full of beer snow mold into a national brand, Snow beer has been fresh, light taste of cool, positive, aggressive and challenge the brand personality to the country by the majority of consumers of beer lovers Universal love, a young contemporary favorite brand of beer. Since 2002, the snowflakes beer repeatedly by the National Administration of Quality Supervision, Inspection and Quarantine official identified as "China Famous Brand" products, and the end of 2006 was the National Administration of Quality Supervision, Inspection and Quarantine issued a certificate of product quality Mianjian. September 2007, the State Administration for Industry and Commerce Trademark Office determined that "snowflakes" trademark for the "well-known trademarks in China." 2005, Snowflake 158 million liters of beer to the single-sales of goods sold become the country's first beer brand. 2006 snowflakes become China's fastest-growing beer, the most valuable beer brand, its brand value reached 11.185 billion yuan. Following the 2006 snow-goods sales after the first in the country, a new record high in 2007 to 510 million litres of sales, once again reelected Chinese beer industry sales for the first single-the crown. 2007, Snow beer brand value reached 13.658 billion yuan.