The world's oldest advertising

Advertising is a product of the commodity economy, since the commodity production and exchange, the ad also appeared. The world's oldest advertising is carried out through voice, called oral advertising, also known as selling advertising, which is the most primitive, the simplest form of advertising. As early as the beginning of the slave society of ancient Greece, people selling through the slave trade, livestock, public awareness and call out the rhythmic ads. Ancient Rome was full of street vendors selling the voice. Commercial highly developed in ancient Carthage - the majority of Mediterranean trade zone, the city had to sell many of the famous voice.

Trademark name is also one of the oldest forms of advertising. The store name originated in the ancient city of Pompeii. In ancient Roman Empire, people with name tags to make a circus arena and the performing ads. Trademarks are the symbol of the name, such as ancient Rome, a milk factory on the goat to mark; mule pulling a disc, said bakery; and a child being whipped is a mark used by the school. In medieval Britain, with one arm, said Hui hammer goldsmith workshops; three pigeons and a section that stick spinning factory line. London's first cigar factory in Indiana marked by the ship's mast on board with wood carving.

China is the world's oldest advertising have one of the countries. In the early Western Zhou period, giving rise to a sound advertising. "The Book of Songs" and "Song weeks have blind" has a chapter in the "control prepare Hsiao-ju," the poem, according to Han Zheng Xuan note said: "Shaw, for small bamboo, is now selling Xing who is also blowing." Tang Dynasty Kong Yingda relief also said: "The time of the sale Xing, Chuixiao from table to have." Can be seen when the Western Zhou Dynasty, hawkers sell candies already know how to control Chuixiao voice to attract business.

In ancient China, following audio ads after emerging is "hanging flag" ads. "Han Fei said outside the reserve," said the "Song of wine a comment, or over-very, very customer would like the event for the United States and much of wine, hanging the flag high." This is our first Jiuqi Restaurant and records. Hotel to open in a fixed location, in order to attract customers, dished out the "Jiuqi side, which is to attract customers in the form of advertising. This was in the form of continuous use, such as the Tang Dynasty, Zhang Ji" hanging high Jiuqi Eguchi, "Du Mu there "Water Murayama Jiu Qi Guo Feng" poem. "Outlaws of the Marsh" This is also depicted: "Wu on the road trip a few days ... ... saw in front of a hotel, a move Tiaozhe flag in front of the top five words Writing: 'But the three bowls Kong'. "" Yuan after the Court of Flowers "in" three feet in front of the hotel cloth, over the past look for customers, "not only illustrates the size of the Jiu Qi, also described Jiuqi. Jiuqi In addition, there are a variety of other industries Symbolic forms of advertising. According to the "long room charges," said the "city of man and sell drugs, hanging pot on the market first." Seeds is used as a herbal symbolic signs hanging in the streets or in front of the herbal. The "hanging Flag "and" hanging pot "gives a very eye-catching visual effects, modern as saying that" advertising signs. "