Advertising creative process

Advertising creative process can be divided into five stages

1. ready - to collect information on the Institute, under the old experiences, stimulate new ideas, information is divided into five general information on the special, so-called special information means for an advertising campaign and collected relevant information.
2. the incubation period - the collected information to digest chewing, so that the sense of freedom to develop and make binding. Because of all the ideas generated in the chance of a sudden found.
3. Enlightenment - that the majority of psychologists: have the impression that the source of inspiration, so at this stage in the development and awareness of the combined, produce a variety of ideas.
4. verify - to be generated by the creative review of the amendments suggested by the perfection
5. to form a view - to text or graphics to specific creative.