Corporate advertising and cultural elements of the spread of

One is the basic element, also known as the dominant factor. Through its source, information, media, channel, target and feedback, and expand advertising and cultural atmosphere and enhance the overall function of advertising. The other is hidden elements. By emotional factors, psychological factors, time and space environment, cultural background, the authority to further expand awareness of advertising culture.

Ads constitute elements of the dominant culture of the new source is the release of information sources, that is, the advertisers, it is necessary to advertise the information society organizations or individuals in modern society, the economy is the main companies and enterprises. Dominant factor in the information refers to the advertisers to promote consumer goods, services, ideas or public relations. Dominant factor in the media, refers to the preservation of records and information advertising and then reproduce its advertising message carrier. Information inseparable from the media and advertising, leaving the media, advertising information does not exist, there would be no advertising of the exchange and dissemination of information. Dominant factor in the channel, means of information transmission channels, channels. Different advertising message can choose among different advertising media. If the ad is a text-type information, you can choose to print media; is the audio-visual information such as advertising, it is necessary to choose the electronic media, and so on. Dominant factor in the audience, the ad refers to the use of information and recipients, that is a specific target ads. Dominant factor in the feedback, is the target ads to accept advertising message responses. In the dissemination process, this is a message back. Disseminators of advertising based on feedback to test the effectiveness of advertising, and on the basis of feedback information to adjust themselves to improve the advertising campaign.