The original creative advertising

Advertising creative and original principles. Refers to the original principles of the so-called creative advertising can not following the beaten track and stick to conventions, and to have the courage to be good at the unconventional, inventive. Original advertising creative with the greatest intensity of the psychological effect of a breakthrough. The novelty is the introduction of special attention, and its distinctive charm will trigger people's strong interest in the mind of the audience left a deep impression on him. To be a long memory, this series of ads with the psychological process of conveying the psychological ladder.

Creative advertising the effectiveness of the principle. Originality is the first rule of advertising creativity, originality, but not an end. Creative advertising can achieve marketing purposes basically depends on the ads convey the message of efficiency, which is advertising the effectiveness of the principle of creativity, including their understanding and relevance. That is easy to understand and acceptable to a wide audience. In creative advertising, it is necessary to be good at all kinds of information will sign the best combination of elements so that it will have an appropriate degree of novelty and originality. The key is in the "novelty" and "understandable" to find among the most Good point. The relevance of the ad refers to the creative combination of imagery and advertising content of the theme of memory-related links.