Modern advertising industry

With the emergence of large-scale production of capitalism, commodity production of a high degree of development of large-scale exchange market to expand worldwide, fierce market competition, together with the prosperity of science and technology, advertising can use a variety of advanced media and technology transfer and economic information, To promote sales, has become a developed industrial and commercial enterprises, an important marketing tool. However, the ad also appeared in fraud, deception of consumers, therefore, prepared a decree on the establishment of oversight organizations. In 1938 the creation of the International Advertising Association, is an international organization, from more than 70 countries and regions, 2640 individual members and a large number of member companies. After the Second World War, due to further intensify competition and rapid advances in science and technology to promote the rapid development of the advertising industry. TV, VCR, glass screen projection television, printing ink, paper, color printing and copying technology major improvements in a variety of magazines, newspapers large increase in electronic advertising, neon advertising, advertising signs, street advertising, Point of sale advertising, mail advertising and advertising a large number of books so that the modern advertising industry has been unprecedented. Americans, said: "You just pick up a newspaper or magazine, turn on the TV, open e-mail, or even go on the road, then a telephone will be fatigue of the bombing of the ad." 1946-1959 alone, the U.S. advertising industry has been an increase of 2 times during this period of advertising growth rate over the entire national income growth rate, the funds to buy advertising tool has been a marked growth. In the 1970s after the development of faster, according to the statistics, the United States in 1977 on advertising in the cost of up to 37,000,000,000 U.S. dollars, every dollar in sales, about one-third of the money is used for advertising. Currently, the United States registered more than 3,800 advertising companies, 200,000 workers, accounting for one thousandth of the country's population, with a total investment of 15,300,000,000 U.S. dollars, accounting for the advertising industry's first in the world.