Advertising methods of investigation

1. Individual access law Individual visit is to consult the individual survey of the views of the ad business-to-business advertising, as well as any suggestion of a way. General is to identify in advance the family or individual samples, advertising investigators to bring a sample ad or video recording, in accordance with pre-designed survey has put forth a detailed record of the conversation, at the same time the object of the visit to examine mental activity. Visit them to be good at to create a relaxed atmosphere, try to make the investigation tell the truth, and then to sort out all kinds of views to improve the future work of the ad. After the visit to the survey presented a souvenir or pay a certain compensation.

2. Telephone survey Telephone survey asked over the phone is in the form of sample-to-business advertising and how to advertise. Telephone survey method has the advantage: lower costs, in the short term target of more investigations, the investigation can not be many people who visit the individual; respondents can be heard on the issues raised by the response. The drawback is: because of talk time constraints that have inquired about the content of the complex; not meet directly with the respondents; difficult to get the other side.

3. Reaction reply Reply is in response to the four major media advertising products with samples, coupons and prizes, such as asking respondents were interested in buying demand samples to test consumer reaction in order to investigate the effect of advertising methods. Explore the effect of advertising delivery method, it is necessary to seriously reply to the statistics collated. The reply obtained from the sample, product performance and direct orders manual, quick to reply, shipping; for the content of the ads accused, to make recommendations, and they should be taken seriously, depending on their degree of reasonable improvements one by one. For those who put forward reasonable proposals should be given some prizes to encourage that.

4. Reflect the views of law Reflect the views of consumer groups is invited to evaluate the content of the ads work methods of investigation. This approach is chosen as a certain number of consumer panel evaluation ads work with the content, advertising samples to determine the trade-off. There are two specific ways: one is an ad listed the pieces of manuscript, in turn asked the deputies to the various samples of the contents of the advertisements, evaluation of the merits, scheduled to focus on the views of the original ad, in the order, which determine their Value. Delegates are not interested in the deletion of the sample, the draft amendments to the imperfect, to finalize the launch of the ad script. The other is a proposed two sample ads, a comprehensive review of the jury. Not only to evaluate the merits and demerits of the text, should also pay special attention to images, heading central and whether there is a sentence appeal and persuasive in order to determine the final choice.

5. Memory law Memory is the method to explore what readers read, how much memory to the test method. It goes without saying that if the reader to read a clear memory of what integrity, appeal advertisements that natural ability, if the books can be attracted readers will be able to arouse their interest, stimulate buying behavior. Law is divided into memory and then to confirm the general law, and thinking back to the drum memory tests. (1) reaffirm the law is published in the ad, to provide readers with the latest ads in newspapers and magazines (available at the local post office about the subscribers of newspapers and magazines), asked whether they have read, if read, will further explore the extent of his memory. (2) the idea is to ask to see a recent survey (Reading) any advertising, remember that the number of ad content test method, when asked whether the tips are not published in the ad, based on the survey to answer personal impression. Do not give any clues, as the only back to the idea; provide some clues to memory, known as the auxiliary to the idea. (3) memory test is a drum in the laboratory test conducted by the method of memory drum by a motor, a timing device, a paper activities and a display window components. Test, the written presentation to advertisers in the paper, the motor running, so that the paper on his word and his party from time to time in the show window display. Survey shows that by the window to see some or all of the content of the ads after the presentation, investigators will be able to use the idea to test the survey for the advertising content of the presentation of the degree of memory.

6. Monitoring system Monitoring system is the advertisers, advertising agencies or advertising media companies to consumers, retail experts and organize themselves for their goods, advertising, promotional activities such as monitoring, regular feedback and the formation of a system. If the monitor advertising, from the part of elected representatives of the consumer, to be published on broadcast advertising content to comment, criticized the proposal, regular feedback from them. Advertisers or advertising agencies for these collated statistical analysis, the results of the analysis as to improve the content of the ad or ads based on the methods to form a long-term investigation system. It should be noted that this problem is that those entrusted to monitor on a regular basis to replace those who left the commission against the average consumer's position, and pay only half-heartedly.

7. Program analysis Program analysis, is determined to show ads on television or audio-visual ads were on the program or the response ad, broadcast in the implementation of a pre-test. Analysis shows that in the test were those on both sides of the seat, setting "is" and "negative" button, with the program or change the screen advertising, "is" interesting that, according to the "negative" that boring If in a quandary, not according to the button. Test based on response to changes in the interest of the respondents, drawn interesting response curve (or by computer analysis) in order to test the program or advertising attractive. This approach with a number of mandatory flu, and if the respondents to show attracted by the time the button may be out of step with the programs, resulting in lack of time, the right to the determination of interest in response to a certain resistance.