The invention of printing, advertising created a new era

China's Bi Sheng invented the first moveable type operation, the first printing business is during the Northern Song Dynasty (AD 960 in the year-l127) Jinan Liu needle ad shop copperplate, existing in the Shanghai Museum. This is the world has found the earliest printed advertising materials. Printing spread to China from the West, Western advertising has entered a new phase.

In 1473 the first British publisher to a printing many religious propaganda content of the print ads, posters in the streets of London, this is the first print ads in the West than the Northern Song Dynasty China's Liu needle print ad shop late three, four hundred years.

Britain in 1622 Sikeqieer Nicholas Brown and Thomas founded the first English-language newspaper, "Weekly News" (Weekly News) published in London. During the year, a book by advertising. In the 1650 "Congress a few of the proceedings," a column, 12 out of a horse look for the stolen horse notice offering a reward. , In the 1710's and Adi Si Tier in the "Observer" published in the magazine on marketing of tea, coffee, chocolate, books, real estate, medicine auction items, as well as the transfer of items of advertising.

Independent of the United States, in April 24, 1704 founded the first newspaper "newsletter in Boston" (Boston News Letter) published on a recommendation to the advertisers for the newspaper's advertising media. The United States is considered the father of the advertising industry's Benjamin Franklin, founded in 1729, "Pennsylvania Journal," the ad column on the inaugural issue of the first edition of the head of the editorial. Published for the first time that an ad to sell soap. Throughout the colonial era newspapers in the United States, "Pennsylvania Journal," the circulation and advertising volume on top of the list at all. In this paper, we can see that there is often sell the ship, feather products, books, tea and commodities such as advertising. Franklin is a writer ads, advertising manager and a salesman is that he's chosen to write a best-known work advertisers, which are counted as Pennsylvania to the fireplace made by the plant to sell the ads. This fireplace later to be known as the "Franklin stove."