The concept of advertising

As the name suggests advertising is widely reported and the mean! Ads to a particular need for the adoption of certain forms of media, and consumption of certain expenses, and widely open to the public awareness of the means of transmission of information.

The term advertising, as far as research is a foreign language. First of all, it stems from the Latin advertere, which means its attention to the induction. Middle English period (about 1300-1475 AD), into a Advertise, derived its meaning "a person to make note of something" or "something other people notice, to cause others to the attention of." 17 until the end of the century, the United Kingdom to begin large-scale commercial activities. At this time, the word ads will be widely used and popular. At this point the "ad" has been not just an ad, which refers to a series of advertising campaigns. The concept of static-term AdverA tise, has been given to the modern sense, into "Advertising".

There are ads on the broad and narrow, broad advertising, including advertising non-economic and economic ad. Non-economic means advertising is not for profit of advertising, such as government departments, social institutions and even individuals of all kinds of notice, notice, statement, and so on. Advertising only in the narrow sense of economic advertising, also known as commercials, refers to the profit for the purpose of advertising, usually commodity producers, operators and consumers to communicate an important means of information, business or occupation of the market, to promote their products and provide services An important form.

In China, the commercials have not yet reached the peak, there is already a great bubbles and irrational behavior; as mature consumers, industry norms, will go a rational enterprise, it will naturally fall, will be the opening of the general model Mainstream; At the same time, ads will gradually rise and maturity, can not avoid the challenge. Enterprise spokesman for the opening of the image, there may be a variety of purposes, especially when the "sub-string effect" and the prevailing wind up years. The author of the image according to the spokesman for "accurate marketing," summed up the theoretical point of view and found that the modern image of the spokesman of the basic characteristics of the market, with brand advertising to convey the unique, distinct personalities that make products with the goal to establish a consumer group, the smooth Consumer access to the life and vision, to communicate with the deep soul, and to establish some kind of impression on the minds of their status and enable the brand to become a significant added value with the code. Through the media that he must resort to the spread of vector or target audience, in order to brand in established markets like clouds and create personalized brand image. He or brand through the creation of a unique personality who speak the image to the target audience with a distinctive brand personality and confidence; or film star and social celebrity endorsement ads very friendly, so that the brand product of the rapid consumption of the target group to buy the imposition of Impact; or fictional character through the interpretation of the brand narrative to convey the brand philosophy and values, the target audience to win recognition; comic or cartoon-style image of the animal advocacy, to shape the lovely and lively, refreshing brand image, the people of Xiangshiyixiao Lenovo brand and have a good impression. His endorsement is not equal to that image of the enterprise's image, so that his popularity does not mean that the product can be a star. Enterprises with their supervision and it is very important. They should also be the responsibility of self-consciousness, the true integration of the corporate culture, the real intention to promote the concept interpretation of the product will become widely reported and the meaning.